ELIE SAAB Casablanca ART OF LIVING Unveils Showroom on Azemmour Road

Moroccan real estate developer ART OF LIVING, in partnership with EKTAR, has officially opened the showroom for its ELIE SAAB Casablanca ART OF LIVING project. Located on the route d'Azemmour, the showroom provides a comprehensive look at the residential program's design and amenities. The project is scheduled for completion by the end of 2028. The showroom is designed to reflect the luxury and elegance of the ELIE SAAB brand.

The ELIE SAAB Casablanca ART OF LIVING project offers a range of residences, including villas, apartments, duplexes, and penthouses. The interior designs have been curated by ELIE SAAB Maison and feature two distinct collections: "Spring/Summer" and "Autumn/Winter". These collections draw inspiration from ELIE SAAB's Haute Couture fashion lines. The project's architectural design has been entrusted to the international studio SAOTA, in collaboration with Casablanca-based GCAA.

The residences at ELIE SAAB Casablanca ART OF LIVING will be available in various configurations, ranging from two to four bedrooms. Some units will offer stunning ocean views. The development will also feature a range of amenities and services, including a 1,000 m² clubhouse, a heated pool, fitness and yoga areas, a business lounge, coworking spaces, landscaped gardens, walking and running trails, and children's play areas.

The project aims to provide a unique living experience, combining private residences with hotel-like services, known as branded serviced living. A dedicated concierge service will also be available to cater to the needs of residents. According to ART OF LIVING, the project has already recorded sales since its launch, with a particular interest in villas and penthouses.

Salma Essoudi Bensouda, Head of ART OF LIVING, expressed her satisfaction with the project's progress, stating that the showroom's opening marks a significant milestone in realizing their vision. The construction site is currently underway, with the main works entrusted to GIDNA. The project is also targeting an HQE (Haute Qualité Environnementale) certification of Excellent level.

The ELIE SAAB Casablanca ART OF LIVING project is being developed with a focus on sustainability and environmental responsibility. The project's design and amenities are intended to provide a luxurious and comfortable living experience for residents. With its expected completion by the end of 2028, the project is poised to become a premier residential destination in Casablanca.

The showroom's opening reflects the growing demand for luxury residential projects in Morocco. The project's unique blend of international design, high-end amenities, and sustainable practices is expected to set a new standard for residential developments in the region. As the project nears completion, it will be interesting to see how it meets the expectations of its residents and the broader market.

Key points

• The ELIE SAAB Casablanca ART OF LIVING project features a range of residences, including villas, apartments, duplexes, and penthouses, with interior designs curated by ELIE SAAB Maison.