Moroccan electronics retailer Electroplanet has opened a new showroom at the Mercato shopping center in Bouskoura. This latest expansion brings the company's total number of stores to over 60 across 24 cities in Morocco. The new showroom, spanning 850m², offers customers a wide range of products, including home appliances, electronics, and gaming accessories from more than 50 brands.
The Bouskoura showroom features an extensive product lineup, with over 1,500 references available for purchase. To support the new store, Electroplanet has hired a team of 30 trained staff to provide customers with personalized guidance and support. The showroom is designed to be an immersive shopping experience, with demonstration areas, Black Rooms for audio and video testing, and a fully equipped kitchen to showcase appliances in a real-world setting.
Electroplanet's new showroom is part of the company's strategy to enhance its territorial presence and adapt to evolving consumer needs in Morocco. The retailer aims to provide customers with a unique shopping experience, allowing them to discover products, test them, and receive tailored advice before, during, and after purchase. This approach is designed to build customer trust and loyalty.
The Mercato shopping center, where the new showroom is located, is a popular destination for shoppers in Bouskoura. Electroplanet's arrival at the center is expected to attract more customers and contribute to the local economy. The company's expansion plans demonstrate its commitment to Morocco and its confidence in the country's growing consumer market.
Electroplanet's showrooms are designed to be more than just exhibition spaces; they are intended to be hubs for customer engagement and education. The company's investment in staff training and store design reflects its focus on providing a high-quality shopping experience. By offering customers a welcoming and informative environment, Electroplanet aims to establish itself as a leading retailer in Morocco.
The opening of the Bouskoura showroom is part of Electroplanet's ongoing expansion in Morocco, which has seen the company grow its store count to over 60 across the country. With a wide range of products and a commitment to customer service, Electroplanet is well-positioned to capitalize on the growing demand for electronics and home appliances in Morocco.
Electroplanet's new showroom at Mercato is now open to customers, offering a unique shopping experience and a wide range of products from top brands. With its focus on customer engagement, education, and satisfaction, Electroplanet is set to continue its growth trajectory in Morocco.
Key points
- Electroplanet opens new 850m² showroom at Bouskoura's Mercato shopping center, offering over 1,500 products from 50+ brands.
- The new showroom creates 30 jobs and is part of Electroplanet's strategy to enhance its territorial presence in Morocco.
- The showroom features demonstration areas, Black Rooms, and a fully equipped kitchen to provide customers with an immersive shopping experience.
