Egyptian Tourism and Antiquities Minister Shreef Fathy officially opened the Egyptian national pavilion at Tourism Expo Japan 2026 in Tokyo on September 25, 2026. The event, which runs from September 24 to 26, is one of the largest international professional tourism gatherings, attracting a significant number of industry professionals from around the world. Fathy emphasized the importance of participating in this expo, highlighting its status as a premier international tourism event.
The Tourism Expo Japan 2026 brings together over 1,350 exhibitors from 82 countries and expects more than 127,000 visitors. The Egyptian pavilion is one of 1,474 booths at the event. Minister Fathy's participation provides an opportunity for meetings with Japanese officials, tourism professionals, and media representatives to promote Egypt's tourism products. These efforts aim to enhance cooperation in tourism and antiquities between Egypt and Japan.
During the opening ceremony, Egyptian Ambassador to Japan Raji Al-Atrabi was present. Following the inauguration, Minister Fathy toured the Egyptian pavilion, meeting with participating Egyptian exhibitors. The event also features a ministerial roundtable discussion on "Reimagining the Future of Tourism: Investment Strategies for Regenerative Tourism," which Minister Fathy is expected to participate in.
The Egyptian delegation accompanying Minister Fathy includes Rana Gohar, Minister's advisor for communication and external relations; Dr. Ahmed Nabil, Minister's assistant for aviation and follow-up; Emad Fathy, head of the Central Administration for Tourism Offices at the Egyptian Tourism Authority; Abdel Hamid Lashin, manager of the Asia and Pacific unit at the Authority's External Offices Administration; and engineer Abdel Halim Yahya from the Authority's Exhibitions and Events Department.
Minister Fathy's visit to Japan aims to strengthen bilateral cooperation in tourism and antiquities. The Japanese market is considered a key target for Egyptian tourism, and the minister's meetings with industry professionals and officials are expected to yield positive outcomes. Egypt's participation in Tourism Expo Japan 2026 reflects the country's efforts to promote its tourism industry and attract more visitors from Japan.
The Egyptian Tourism Authority's participation in international events like Tourism Expo Japan 2026 is part of its strategy to increase tourism inflows. By showcasing Egypt's tourism products and services, the country aims to improve its visibility and appeal to potential visitors. The event provides a platform for Egyptian tourism stakeholders to network with international partners and stay updated on industry trends.
As one of the largest tourism expos in the world, Tourism Expo Japan 2026 offers a unique opportunity for Egypt to promote its rich cultural heritage and tourism attractions. With a focus on regenerative tourism, this year's event highlights sustainable tourism practices and investment strategies. Egypt's engagement in such international forums underscores its commitment to developing its tourism sector and enhancing its global presence.
Key points
- Egyptian Tourism Minister Shreef Fathy opens national pavilion at Tourism Expo Japan 2026 to promote Egyptian tourism products and enhance cooperation with Japan.
