Egyptian Tourism and Antiquities Minister Shreef Fathy opened the Egyptian national pavilion at the Tokyo International Tourism Expo 2026, held in Tokyo, Japan, from September 24 to 26. The event was attended by Egyptian Ambassador to Japan Raji Al-Atrabi. The minister emphasized the significance of participating in this expo, which is a major international gathering of professional travel organizers, tourism companies, and airlines from around the world.
The Tokyo International Tourism Expo is considered one of the largest and most important tourism events globally, attracting a large number of industry professionals annually. Minister Fathy's visit provides an opportunity to hold meetings with Japanese officials to enhance cooperation in tourism and antiquities. He also plans to meet with travel organizers, airline companies, and media representatives to promote Egypt's tourism product and increase inbound tourism from the Japanese market.
Following the opening ceremony, Minister Fathy toured the Egyptian pavilion, meeting with participating Egyptian exhibitors. The expo features over 1,350 exhibitors from 82 countries and is expected to attract more than 127,000 visitors. The event includes 1,474 exhibition booths and a ministerial roundtable discussion on "Reimagining the Future of Tourism: Investment Strategies for Regenerative Tourism."
The Egyptian delegation participating in the expo includes Rana Gohar, Minister's advisor for communication and external relations; Dr. Ahmed Nabil, Minister's assistant for aviation and follow-up; Emad Fathy, head of the Central Administration for Tourism Offices; Abd al-Hamid Lashin, manager of the Asia and Pacific unit; and engineer Abd al-Halim Yahya, member of the General Administration for Exhibitions and Events.
Minister Fathy's participation in the expo aims to strengthen Egypt's presence in the Japanese tourism market and promote cooperation between the two countries in the tourism sector. Japan is considered one of the most important tourism markets targeted by Egypt. The minister's visit is expected to yield positive results in terms of increasing tourism flows from Japan to Egypt.
The Egyptian national pavilion at the expo showcases the country's rich tourism product, including its cultural heritage, natural attractions, and tourist infrastructure. The pavilion provides an opportunity for Egyptian tourism stakeholders to network with international travel organizers, airlines, and tourism companies. The event also offers a platform for promoting Egypt's tourism destinations and packages to a large audience of potential tourists.
The Tokyo International Tourism Expo 2026 provides a platform for countries to showcase their tourism products and services, and for industry professionals to network and explore new business opportunities. Egypt's participation in the expo reflects its commitment to promoting tourism as a key sector of the national economy. The event is expected to contribute to the growth of tourism in Egypt and enhance the country's reputation as a major tourist destination.
Key points
- Egyptian Tourism Minister Shreef Fathy opens national pavilion at Tokyo International Tourism Expo 2026 to promote tourism cooperation with Japan.
- The expo features over 1,350 exhibitors from 82 countries and is expected to attract more than 127,000 visitors.
- Minister Fathy's visit aims to strengthen Egypt's presence in the Japanese tourism market and promote cooperation between the two countries in the tourism sector.
