Egyptian pharmaceutical company Simac plans to invest 200 million Egyptian pounds in 2027 to boost its production capacity and expand its personal care products portfolio. The investment is part of the company's plan to increase production and enhance its presence in the local market. The company aims to focus on increasing production of its "Toffee Kids" range, which is designed for children.
According to Ezat Sami, chairman of the company's board of directors, the new investment aims to support the company's industrial expansion plans and increase production volume, while expanding its distribution network and dealing with a larger number of pharmacies in various regions. The company's "Brand" factory for pharmaceutical industries and personal care products in the Fayoum region is one of the production sites that will be used to implement the company's expansion plans.
The "Brand" factory has a total area of 15.6 thousand square meters and will play a key role in the company's expansion plans. The company aims to increase production and distribution of its "Toffee Kids" products, which include preparations for hair and skin care for children. The company also plans to launch a new range of products for children from birth.
The "Toffee Kids" range includes various products for daily hair and skin care for children, including shampoo, conditioner, hair mask, and hair oil. Some of the products are based on natural ingredients such as shea butter, jojoba oil, and olive oil. The company has diversified its products to suit different hair types, including dry, curly, and coiled hair.
The company's products are designed to meet the needs of children and avoid using ingredients such as sulfates, parabens, silicones, and alcohol. The new investment is part of the company's strategy to increase its local production volume and expand its presence in the personal care products market.
The company's expansion plans also include increasing its presence in various sales channels, especially pharmacies, to support the spread of its products and reach a larger segment of consumers in the Egyptian market. The company aims to strengthen its position in the market and increase its market share.
The investment is expected to enhance the company's position in the Egyptian pharmaceutical market and support its plans for growth and expansion. The company's focus on natural ingredients and product diversification is expected to appeal to consumers looking for high-quality personal care products for children.
Key points
- Simac plans to invest 200 million Egyptian pounds in 2027 to boost production capacity and expand its personal care products portfolio.
- The company's "Toffee Kids" range includes various products for daily hair and skin care for children.
- The investment aims to support the company's industrial expansion plans and increase production volume.
