Dr. Sherif Farouk, Egypt's Minister of Supply and Internal Trade, has departed for Madrid, Spain, to participate in the Fruit Attraction expo, scheduled to take place from October 6 to 8, 2026. The expo is one of the largest international events specializing in the fruit and vegetable sector, as well as agricultural product trade. This participation aligns with the ministry's efforts to stay updated on the latest international trends and experiences in the circulation and marketing of fruits and vegetables.
The Minister's participation aims to enhance Egypt's presence in international economic forums and exhibitions, showcasing the quality and diversity of Egyptian products. This supports the state's efforts to boost the presence of Egyptian products in international markets, through integration and coordination among concerned ministries and entities. During the expo, Dr. Farouk will inspect the Egyptian pavilion and meet with representatives of Egyptian companies to discuss their participation, products, and experiences.
On the sidelines of the expo, Dr. Farouk will hold several meetings with officials and representatives of participating companies and entities to exchange views and expertise. These meetings will focus on exploring international experiences in developing markets, supply chains, logistics, and commodity circulation. The goal is to identify opportunities to leverage these experiences in developing Egypt's internal trade system and enhancing the efficiency of commodity delivery to markets.
The Egyptian Ministry of Supply and Internal Trade emphasizes that international specialized exhibitions provide a valuable opportunity to stay updated on the latest developments in global markets. They also offer a chance to learn about the latest solutions and technologies in storage, transportation, distribution, and supply chains. By benefiting from international expertise, Egypt can develop its internal trade system and enhance market efficiency.
The Fruit Attraction expo enjoys significant international participation, with the 2025 edition featuring nearly 2,400 exhibitors and attracting over 121,000 visitors from 152 countries. The expo covered an exhibition area of approximately 162,000 square meters, solidifying its position as a leading platform for the fruit and vegetable sector and a major meeting point for companies and specialists worldwide.
Dr. Farouk's participation in the expo reflects Egypt's commitment to engaging with international events that can contribute to the development of its internal trade system. By engaging with global best practices and expertise, Egypt aims to enhance its supply chains, improve market efficiency, and ultimately ensure food security.
The Fruit Attraction expo serves as a critical platform for Egypt to showcase its agricultural products and explore new opportunities for trade and cooperation. As the country continues to focus on enhancing its internal trade system, participation in such international events will remain crucial for staying updated on global trends and best practices.
Key points
- Egyptian Minister of Supply and Internal Trade, Dr. Sherif Farouk, participates in the Fruit Attraction expo in Madrid to stay updated on international trends in the fruit and vegetable sector.
