Egyptian Industry Minister Khaled Hisham recently participated in the launch of a new production line at Unilever's "Mashreq" personal care factory in Cairo's October 6th city. The event was attended by several high-ranking officials, including Investment and Foreign Trade Minister Mohamed Farid, Giza Governor Ahmed El Ansari, and Unilever's North Africa and Levant CEO, Jim Tarek Yuksul. The new production line, numbered 13, marks a significant expansion for the company.
Minister Hisham congratulated Unilever on 20 years of operations in Egypt and the launch of the new production line. He noted that this expansion demonstrates Unilever's commitment to Egypt's industrial sector and its confidence in the country's competitive advantages. With three factories in Egypt, Unilever exports its products to over 30 countries, and the new line is expected to increase the company's export capacity.
The minister emphasized that Unilever's expansion aligns with Egypt's industrial strategy, which prioritizes deepening local manufacturing, increasing exports, and enhancing productivity. He highlighted the importance of partnerships with the private sector in achieving these goals and noted that the government is working to facilitate procedures and improve services for industrial investors.
Minister Hisham praised Unilever's sustainability initiatives, including water recycling and the use of recycled plastic in packaging. He stressed that these efforts align with the ministry's priorities in supporting environmentally friendly industries. The minister also acknowledged Unilever's significant contributions to Egypt's economy, including job creation, local manufacturing, and exports.
The new production line at Unilever's Mashreq factory will increase the plant's annual production capacity by 20%. The factory, which spans 22,000 square meters, currently allocates 65% of its production to export markets, with products reaching over 30 countries. Approximately 80% of the materials used in production are sourced locally, demonstrating the company's commitment to integrating with Egypt's local supply chain.
Unilever's Mashreq factory produces a range of personal care, beauty, and home care products. The company's expansion plans reflect its confidence in Egypt's economic prospects and its commitment to leveraging the country's strategic location and competitive advantages. The factory's operations have contributed significantly to Egypt's export sector, with Unilever ranking first in exporting personal care products from Egypt.
During the launch event, Minister Hisham toured the factory and inspected the new production line. He expressed his commitment to continuing support for Unilever and other private sector partners to drive investment, job creation, and export growth. The minister emphasized the importance of collaboration between the government and private sector in promoting Egypt's industrial sector and enhancing its competitiveness in global markets.
Key points
- Unilever's new production line in Egypt will increase the company's export capacity by 20%.
