The Egyptian Agricultural Bank has launched a new promotional campaign to encourage its customers to shop online and pay using the bank's credit cards. The campaign, which runs from October to November, offers customers a 10% cashback on online purchases, with a minimum transaction value of 1000 EGP and a maximum cashback of 5000 EGP per customer. This initiative aims to promote digital payments and provide customers with a seamless online shopping experience.

The campaign is part of the bank's strategy to enhance its digital services and encourage customers to use electronic payment methods. According to Mohamed Sweisy, head of the bank's retail banking division, the campaign aims to incentivize credit card holders to use their cards for online transactions and benefit from the cashback offer. The bank is focused on developing customer experience and providing solutions that meet their needs and preferences.

The campaign is open to all Egyptian Agricultural Bank credit card holders, including employees, and covers various card types, including Visa and Mastercard. Eligible transactions include online purchases made through the bank's website or mobile app. The cashback will be credited to customers' accounts in December 2026, subject to the campaign's terms and conditions.

The Egyptian Agricultural Bank was established in 1930 and is one of the oldest specialized banks in Egypt and the Middle East. The bank plays a vital role in supporting and financing the agricultural and rural sectors, contributing to economic development and food security. With over 1100 branches and a robust infrastructure, the bank provides comprehensive financing solutions for various agricultural and developmental activities.

The bank's retail banking division head, Mohamed Sweisy, emphasized that the campaign is designed to encourage customers to use their credit cards for online transactions and benefit from the cashback offer. The bank aims to build a comprehensive system of banking services and benefits that enhance customer relationships and meet the needs of different customer segments.

The campaign's duration, spanning two months, provides customers with ample opportunities to make online purchases and benefit from the cashback offer. The bank's focus on digital payments and online shopping experience is expected to attract more customers and promote financial inclusion.

As a state-owned company, the Egyptian Agricultural Bank is committed to providing innovative banking solutions and services that meet the evolving needs of its customers. The bank's promotional campaign is a testament to its efforts to enhance customer experience and promote digital payments in Egypt.

Key points

  • The Egyptian Agricultural Bank offers 10% cashback on online purchases made with its credit cards from October to November.
  • The campaign aims to promote digital payments and provide customers with a seamless online shopping experience.
  • The bank's focus on digital payments and online shopping experience is expected to attract more customers and promote financial inclusion.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.