Egypt has announced its participation in the Tourism Expo Sarajevo 2026, an international tourism fair scheduled to take place in Sarajevo, Bosnia and Herzegovina, from October 22 to 24. The event is considered one of the most important tourism exhibitions in Eastern Europe, providing a significant opportunity for Egypt to promote its tourism industry. The Egyptian Tourism Promotion Board, a subsidiary of the Ministry of Tourism and Antiquities, will represent the country at the expo.
The Tourism Expo Sarajevo 2026 is expected to attract a large number of participants, with over 240 exhibitors from Bosnia and Herzegovina and abroad, including 90 international exhibitors, having participated in the first edition of the expo last year. The event offers a platform for tourism companies, airlines, and hotels in Bosnia and Herzegovina and neighboring European markets to hold meetings and discuss potential collaborations.
According to Mohamed Ayoub, Chairman of the Egyptian Hotels Association, the participation fee for each hotel in the Egyptian pavilion is approximately 2,750 euros, payable by check or through approved electronic payment methods. Hotels interested in participating in the expo are required to send their applications to the Egyptian Hotels Association by September 29.
The Tourism Expo Sarajevo 2026 provides an opportunity for Egyptian tourism stakeholders to promote their services and products to a targeted audience. The event is expected to attract visitors from across Eastern Europe and beyond, offering a chance for Egyptian companies to network and establish new business relationships.
The Egyptian participation in the Tourism Expo Sarajevo 2026 is part of the country's efforts to boost its tourism industry, which has been facing challenges in recent years. By promoting its tourism products and services at international events, Egypt aims to attract more visitors and increase its share of the global tourism market.
The expo will provide a platform for Egyptian tourism companies to showcase their offerings, including hotels, resorts, and tour operators. This will enable them to reach a wider audience and potentially secure new business deals. The event will also offer a chance for Egyptian tourism stakeholders to learn about the latest trends and developments in the industry.
The Egyptian Hotels Association has encouraged hotels across the country to participate in the expo, highlighting the potential benefits of attending the event. By participating in the Tourism Expo Sarajevo 2026, Egyptian hotels can promote their services and attract new customers from Eastern Europe and beyond.
Key points
- Egypt will participate in the Tourism Expo Sarajevo 2026, an international tourism fair in Sarajevo, Bosnia and Herzegovina, from October 22 to 24.
- The participation fee for each hotel in the Egyptian pavilion is approximately 2,750 euros.
- The expo is expected to attract over 240 exhibitors from Bosnia and Herzegovina and abroad.
