Raya CX, a subsidiary of Raya Holding for Financial Investments, has been recognized as a Major Contender in the 2026 Everest Group PEAK Matrix for Customer Experience Management in Europe, the Middle East, and Africa. This ranking is a testament to the company's ability to compete globally, providing customer experience services with international standards. Raya CX is the only Egyptian and Arab company listed in the 2026 evaluation for the region.
The Everest Group evaluation is based on several key strengths, including Raya CX's strong regional presence, multilingual capabilities, and experience across various sectors. The company's operational model, centered in Egypt and the Gulf Cooperation Council countries, with a support center in Poland for European markets, enables it to provide customer services in Arabic and several other languages.
Raya CX's CEO, Alaa El-Khoshni, stated that the company's ranking as a Major Contender confirms its ability to compete globally, building on 25 years of experience in investing in competencies, developing operational and technological capabilities, and expanding into new markets. El-Khoshni emphasized that Raya CX aims to go beyond traditional outsourcing services, working to build a comprehensive partner capable of managing more complex operations for clients.
The company's growth has been significant, with the number of employees increasing from 5,200 in 2022 to 8,000 in 2025, adding around 2,800 new job opportunities over four years. Raya CX now operates across 14 branches in eight cities and four continents, with capabilities to provide services in over 15 languages, in addition to Arabic, and experience covering nine different sectors.
Raya CX's network includes a presence in Egypt, Saudi Arabia, the UAE, Bahrain, the United States, Poland, and the United Kingdom, with expanding services in Oman. The company has also introduced new services through its Managed Services activity, aiming to manage some vital functions for companies through a comprehensive model based on Raya CX's extended operational experience of over 25 years.
The new services include four main areas: human resources, finance and accounting, managed IT services, and procurement, through flexible operating models that include full outsourcing, co-management, and talent provision. This expansion is part of the company's strategy to transform from a traditional provider of contact center services and outsourcing to a comprehensive partner for managing customer experience and business operations.
Zorvath Khosla, an Executive Advisor at Everest Group, noted that Raya CX has established itself within the Major Contenders category, supported by its strong regional presence, multilingual capabilities, and extensive experience across various sectors. Khosla highlighted that Raya CX's model is based on a strong operational base in Egypt and the Gulf Cooperation Council countries, enabling it to provide customer services in Arabic and several other languages.
Key points
- Raya CX's ranking as a Major Contender in the 2026 Everest Group PEAK Matrix for Customer Experience Management.
- The company's expansion into new services through its Managed Services activity.
- Raya CX's growth, with 8,000 employees across 14 branches in eight cities and four continents.
