The Egyptian governorate of Ismailia has launched a pioneering initiative aimed at empowering rural communities and promoting sustainable development. The "Produce Yourself" initiative, which kicked off on Monday, November 2, 2026, is a national effort that seeks to transform rural areas from consumer-based societies to productive ones. The initiative was launched in the village of Green Island, affiliated with the Tel Al-Kabir city and center, making it the first village in Egypt to implement the program.
The initiative's launch event was attended by high-ranking officials, including the Governor of Ismailia, representatives from various ministries and service agencies, and the banking sector. The meeting was chaired by Engineer Ahmed Al-Iskandراني, the General Secretary of Ismailia Governorate, and witnessed a detailed presentation on the initiative and its implementation mechanisms. The event also saw the participation of Engineer Safaa Fadel, the head of Tel Al-Kabir city and center, and Dr. Maha Al-Hafnawi, a consultant to the governor.
The "Produce Yourself" initiative aims to provide rural communities with the necessary tools and support to establish productive projects from within their homes. The program's first model relies on a smart device that combines hatching and breeding in an integrated system. The device has a capacity of 70 fertilized eggs per hatching cycle, with a duration of 21 days per cycle. Beneficiaries of the initiative will receive support and care for the chicks until they reach 15 days old.
The initiative's second day saw a significant turnout, with 35 new citizens registering, bringing the total number of registrants to 135. The program's goal is to provide participants with a smart model that enables them to produce and market their products, thereby creating a sustainable source of income. The initiative also aims to promote economic empowerment for women and youth in rural areas.
The "Produce Yourself" initiative is in line with Egypt's vision for 2030, which seeks to promote sustainable development and improve the standard of living for citizens. The program is expected to have a positive impact on the local economy, creating new job opportunities and increasing household incomes. The initiative's success is contingent upon the effective coordination and integration of efforts between participating agencies and stakeholders.
The Ismailia governorate's efforts to promote economic empowerment and sustainable development have been commended by various stakeholders. The governorate has been working closely with international partners, including Slovakia, to enhance cooperation and exchange expertise in various fields. The "Produce Yourself" initiative is a testament to the governorate's commitment to promoting economic growth and improving the quality of life for its citizens.
Key stakeholders have welcomed the initiative, citing its potential to drive economic growth and promote sustainable development in rural areas. Three key aspects of the initiative include: providing rural communities with the necessary tools and support to establish productive projects, promoting economic empowerment for women and youth, and contributing to Egypt's vision for 2030. The initiative's success will depend on the effective implementation and coordination of efforts between participating agencies and stakeholders.
Key points
- The initiative aims to transform rural areas from consumer-based societies to productive ones.
- The program's first model relies on a smart device that combines hatching and breeding in an integrated system.
- The initiative is in line with Egypt's vision for 2030, which seeks to promote sustainable development and improve the standard of living for citizens.
