Egyptian airline Air Cairo has signed a cooperation protocol with Bahya foundation, a charity specializing in free breast cancer detection, treatment, and support services for women. The partnership reflects Air Cairo's commitment to enhancing its social responsibility and contributing to sustainable development efforts. The protocol was signed by Air Cairo's CEO and Chairman of the Board, Hussein Sharif, and Bahya's Chairman of the Board of Trustees, Tamer Shoki.
The cooperation protocol aligns with Air Cairo's vision to expand its social responsibility beyond providing air transportation services. The airline aims to utilize its capabilities and flight network to support humanitarian causes and initiatives with a sustainable social impact. Under the protocol, Air Cairo will provide air transportation services to Bahya, facilitating the movement of those benefiting from its services to various destinations.
The destinations covered by the protocol include several international markets served by Air Cairo, such as Western and Northern Europe, Africa, Asia, the Arab Gulf, and the Arab Mashreq, as well as some domestic Egyptian destinations like Hurghada and Sharm El-Sheikh. The cooperation also includes additional benefits for Bahya employees, supporting institutional collaboration between the two parties.
The partnership involves awareness and media initiatives to raise community awareness about the importance of early breast cancer detection. These initiatives include organizing awareness sessions and supporting efforts to promote Bahya's message through social media and available media channels. Tamer Shoki expressed gratitude for Air Cairo's support, highlighting the importance of partnerships with private sector institutions in backing Bahya's efforts.
Hussein Sharif emphasized Air Cairo's pride in collaborating with Bahya, confirming the company's commitment to supporting humanitarian and health initiatives. He noted that this partnership demonstrates Air Cairo's dedication to contributing to community service and promoting awareness about the importance of early breast cancer detection.
This partnership is an extension of Air Cairo's corporate social responsibility and sustainability strategy. The airline seeks to have a positive impact on society through its economic and operational activities, supporting health and humanitarian initiatives, empowering women, and promoting health awareness. The collaboration with Bahya reflects Air Cairo's belief in the importance of integrating efforts between state institutions, the private sector, and community institutions to achieve sustainable development goals.
Through these initiatives, Air Cairo continues to establish itself as a national Egyptian company that combines growth, expansion into international markets, and commitment to social responsibility. This aligns with the Egyptian state's orientation towards supporting sustainable development and enhancing the role of private sector institutions in serving society.
Key points
- Air Cairo partners with Bahya to support breast cancer treatment and sustainable community development.
- The partnership includes providing air transportation services and awareness initiatives.
- The collaboration aims to promote social responsibility and sustainable development in Egypt.
