The Egyptian Ministry of Tourism and Antiquities, represented by the Egyptian General Authority for Tourism Promotion, recently hosted a delegation of 14 major Russian companies specializing in luxury tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) in Cairo and New Alamein City. This trip was organized in collaboration with Royal Manta Travel, the exclusive representative in Egypt for the GlobalStar international travel association.
Dr. Ahmed Youssef, CEO of the Egyptian General Authority for Tourism Promotion, stated that hosting this trip aligns with the ministry's strategy to diversify Egypt's tourism products and experiences, promoting them in international markets and highlighting new and promising tourist destinations. This aims to enhance Egypt's competitiveness, diversify tourism demand, and attract new segments of high-spending tourists.
The trip included visits to the Giza Pyramids and the Grand Egyptian Museum, as well as several hotels in New Alamein City. The goal was to familiarize the Russian companies with Egypt's tourism offerings and services. A workshop was also organized by Royal Manta Travel to facilitate professional networking between Egyptian and Russian tourism sector representatives and explore cooperation opportunities.
The workshop featured presentations and discussions on trends in the Russian market and cooperation opportunities in luxury and MICE tourism. Egyptian hotel representatives showcased their facilities and services for hosting conferences and events, as well as the diverse tourism products available in Egypt. The workshop allowed for in-depth discussions on developing new tourism programs.
During the workshop, Mohamed Ali Abdel Latif presented an overview of promising destinations and tourism products in Egypt that could be promoted in the Russian market. He also discussed recent developments in Egypt's tourism sector and the government's efforts to improve infrastructure, increase hotel capacity, and enhance tourist experiences.
The Russian companies showed interest in developing new tourism programs in Egypt, particularly in luxury and MICE tourism. The Egyptian General Authority for Tourism Promotion aims to strengthen cooperation with Russian companies, attract new segments of tourists, and promote Egypt's tourism offerings in the Russian market.
Strengthening direct air connections between New Alamein City and Moscow is expected to open up new opportunities for tour operators to develop tourism programs combining Cairo, New Alamein City, and other Egyptian destinations. This will allow tourists to experience multiple tourism products and experiences during a single trip.
Key points
- Egypt's Ministry of Tourism and Antiquities hosted a familiarization trip for 14 Russian luxury and MICE tourism companies to promote Egypt's tourism offerings.
- The trip aimed to enhance Egypt's competitiveness, diversify tourism demand, and attract high-spending tourists.
- Strengthening air connections between New Alamein City and Moscow is expected to boost tourism development.
