The Egyptian Ministry of Tourism and Antiquities, represented by the Egyptian General Authority for Tourism Activation, recently hosted a delegation of 14 major Russian companies specializing in luxury tourism and incentive travel. The trip aimed to introduce these companies to new destinations in Egypt, including Cairo and the New Alamein City. This initiative is part of the ministry's strategy to diversify tourism products and experiences in Egypt and promote them globally.
Dr. Ahmed Youssef, CEO of the Egyptian General Authority for Tourism Activation, stated that hosting this trip aligns with the ministry's strategy to diversify tourism products and experiences in Egypt. The goal is to enhance the competitiveness of Egyptian destinations, attract new segments of tourists, particularly those with high spending, and promote new and promising destinations. The Russian market is one of the most important sources of tourism to Egypt, with increasing demand to visit Egyptian destinations.
The trip included visits to several tourist attractions, including the Giza Pyramids and the Grand Egyptian Museum. The delegation also visited a number of hotel facilities in the New Alamein City to get acquainted with the tourism potentials and services offered by these destinations. A workshop was organized by Royal Manta Travel to enhance professional communication between Egyptian tourism sector representatives and their Russian counterparts.
The workshop aimed to discuss cooperation opportunities and develop new tourism programs targeting luxury and incentive travel segments. The Egyptian delegation included representatives from the Egyptian General Authority for Tourism Activation, tourism companies, and hotel facilities. The workshop featured presentations and discussions on demand trends in the Russian market and cooperation opportunities in luxury and incentive travel.
During the workshop, Mohamed Ali Abdel Latif, a member of the technical office of the CEO of the Egyptian General Authority for Tourism Activation, presented a review of Egyptian tourism destinations, products, and experiences that have promising opportunities for promotion in the Russian market. The workshop also witnessed extensive discussions with Russian company representatives on ways to enhance cooperation and develop new tourism programs.
The familiarization trip and workshop aimed to strengthen cooperation between Egypt and Russia in the tourism sector, particularly in luxury and incentive travel. The events provided a platform for Egyptian and Russian tourism professionals to network, discuss cooperation opportunities, and develop new tourism programs. The Russian market is a key source of tourism to Egypt, and these initiatives aim to increase tourism flows between the two countries.
The Egyptian Ministry of Tourism and Antiquities is working to intensify promotion of Egyptian destinations in the Russian market, including luxury and incentive travel. The ministry aims to enhance air connectivity between Egypt and Russia, which will open up new opportunities for tour operators to develop tourism programs that combine Cairo, the New Alamein City, and other Egyptian destinations.
Key points
- The Egyptian Ministry of Tourism and Antiquities hosted a familiarization trip for 14 Russian luxury and incentive travel companies to promote new destinations and tourism products.
- The trip included visits to tourist attractions in Cairo and the New Alamein City, as well as a workshop to discuss cooperation opportunities and develop new tourism programs.
- The initiative aims to enhance cooperation between Egypt and Russia in the tourism sector, particularly in luxury and incentive travel, and increase tourism flows between the two countries.
