Egypt's tourism sector is poised for significant growth, with a target of 30 million tourists in the coming period. The country has set a record by receiving 19 million tourists last year. According to Ahmed Issa, Minister of Tourism and Antiquities, this achievement is a result of extensive preparations and a change in the state's tourism strategy. The new strategy focuses on developing a clear vision for the sector and enhancing its sustainable growth.
The Egyptian government is working on transforming the country's rich tourism potential into sustainable economic value. This involves developing services, improving human resources, attracting investments, and enhancing air connectivity. The strategy aims to ensure the continued flow of tourists, even in the face of regional crises and aviation disruptions. The Ministry of Tourism and Antiquities has developed a vision for Egyptian tourism, focusing on leveraging the country's unique tourism diversity.
The tourism strategy is based on six main axes, including tourism investment, human resource development, and systematic tourism marketing. The minister emphasized the importance of integrating these axes to support the sector's growth and achieve its targets. The strategy also aims to increase tourist spending, with an estimated $18 billion in tourist spending last year, potentially rising to $30%. A survey and study are planned in collaboration with the Ministry of Planning to determine more accurate figures.
Egypt's tourism diversity is a key element in its strategy, allowing tourists to transition from cultural and historical tourism to beach tourism within a short period. The minister highlighted the need to develop tourist sites, improve human skills, and design tour packages that can be marketed by tour operators. The goal is to increase the number of nights tourists stay and encourage them to visit Egypt multiple times.
The government is addressing the impact of the Iranian war on the tourism industry, focusing on maintaining air connectivity. The minister noted that the absence of flights could deter tourists, and efforts are being made to support airlines and ensure continued flights to Egypt. A stimulus program has been launched to encourage airlines to continue operating, with a 5% increase in flights qualifying for incentives.
The Ministry of Tourism and Antiquities is working to promote tourism awareness and archaeological heritage among citizens. The minister stressed the importance of addressing negative feedback on tourist experiences objectively and not exaggerating or generalizing it. He highlighted the unique aspects of the Egyptian tourist experience, including interaction with the local community and Egyptian cuisine.
The ministry is implementing awareness campaigns and activities targeting schoolchildren, as well as organizing competitions and initiatives to promote tourism and antiquities. The minister emphasized the importance of continued work to improve the tourist experience and address shortcomings, while focusing on the positive aspects that distinguish Egyptian society.
Key points
- Egypt aims to receive 30 million tourists in the coming period.
- The tourism strategy focuses on six main axes, including investment, human resource development, and systematic marketing.
- The government is working to promote tourism awareness and archaeological heritage among citizens.
