German-based Namibian musician Ees has unveiled his 21st studio album, 'Freshness', a project that took five years to complete. Born Erik Sell, Ees has been based in Germany for over two decades and has won multiple awards for his music. The album is a reflection of his creative evolution, incorporating new sounds while maintaining his kwaito and Namibian roots. Ees' musical journey has been marked by experimentation and growth, leading to the creation of 'Freshness'.
The album's development was a gradual process, with some songs written and recorded years ago, while others were added later. Ees wanted to ensure that the album represented his current creative state, which took time. He chose the name 'Freshness' because he felt that music had become repetitive, and he wanted to bring a new energy to his work. This new direction is a result of his 25 years of experience in music, blending his heritage with modern African sounds.
'Freshness' features collaborations with other Namibian artists, including TopCheri, Oteya, Mr Glo, Solani, Space, ESB, and Kelvin Declined. Ees enjoys working with other artists, as it allows him to incorporate different personalities, voices, and musical ideas into his work. Despite collaborations, he ensures that the final product still carries his unique identity. This approach has enabled him to create a diverse and engaging album.
Ees' target market is not limited to one region; he aims to reach people globally. Namibia is important to him, as it is where his musical identity originated. He has also built a significant career in Germany and Europe, making 'Freshness' relevant to both African and international audiences. The album's amapiano influence is likely to resonate with younger audiences discovering African sounds worldwide.
The album's production involved multiple collaborations and musical influences, rather than a single producer. Ees was closely involved in the creative direction, from songwriting and recording to developing the overall sound. He emphasizes the importance of having a unified musical world, which is reflected in 'Freshness'. This approach has allowed him to create a cohesive and engaging album.
Ees records many instruments in analogue, including drums, live bass, guitar, saxophone, trumpet, and keyboards. He believes that the mix of analogue and digital instruments is the key to the album's unique sound. This blend of traditional and modern elements has enabled him to create a distinctive musical style. 'Freshness' is a testament to Ees' innovative approach to music.
Ees, the 2009 Namibia Annual Music Awards Artist of the Year and 2012 Channel O best kwaito video winner, is confident that 'Freshness' will resonate with audiences. The album's diverse sound and energetic vibe make it an excellent addition to his discography. With 'Freshness', Ees continues to evolve as an artist, pushing the boundaries of his music while staying true to his heritage.
Key points
- Ees' 21st studio album 'Freshness' blends kwaito, amapiano, and new African sounds.
- The album features collaborations with Namibian artists and took five years to complete.
- Ees aims to reach a global audience with 'Freshness', which reflects his creative evolution.
