The 2026 Ecobank JoyBusiness SME Fair successfully concluded on Sunday, November 15, after three exciting days of business exhibitions, product displays, shopping bargains, networking, cultural performances, and live music. The event, held at Ghud Park in Accra Mall, brought together over 80 businesses and brands across various sectors. This platform gave small and medium-sized enterprises (SMEs) the opportunity to showcase their products, attract customers, generate sales, and establish valuable business connections.
The three-day event, which ran from Friday, November 13, to Sunday, November 15, offered patrons an extensive range of products and services to explore and purchase. These included locally processed foods, spices, refreshing beverages, fashionable clothing, beauty products, electronics, agricultural produce, household essentials, and innovative technology solutions. The fair was organised by the Multimedia Group in partnership with Ecobank and powered by JoyPrime.
The opening day on Friday, November 13, set the pace for the exhibition, with participating businesses welcoming patrons and displaying products across different categories. Ghud Park quickly became a vibrant shopping destination, with colourful exhibition stands, product demonstrations, and vendors engaging visitors eager to discover new brands and take advantage of attractive offers. Joy Prime's KMJ and popular content creator Quecy Official added excitement to the opening-day activities.
Saturday, November 14, brought another dimension to the event as Ghanaian music duo Lali X Lola and King Jerry delivered energetic performances that transformed the exhibition grounds into a lively celebration. Patrons sang along, danced, and captured moments on their phones, while vendors who had spent hours promoting their products also joined the entertainment. Exhibitors carried their merchandise onto the dance floor as they danced, creating an unusual but exciting blend of business promotion and musical entertainment.
The excitement continued on Sunday, November 15, with the Kekeli Borborbor Group bringing traditional rhythms and energetic dance traditions of the Volta Region to the exhibition. The cultural performance was complemented by a live-band appearance from Shakers Band, giving patrons another opportunity to enjoy music and dancing while exploring the various exhibition stands. The Borborbor display brought a distinctive cultural touch to the final-day activities.
One of the biggest attractions throughout the fair was the wide selection of food products, beverages, and agricultural produce presented by participating businesses. Wilmar Africa showcased its Fortune Spread brand, while Kivo, Didi Shito, Corki Ventures, Adjoor Ventures, Manellah Foods, and Gold Coast Foods with its Sankofa Spices were among the businesses displaying food products and locally processed goods. Other exhibitors included beverage enthusiasts such as Koa Impact Commerce and Pinnacle Coco Limited.
Fashion enthusiasts had plenty to explore, with Haute Xklusive, La Robe Classique, Asangenta, Utonez Clothier, and Regy Couture Ltd showcasing clothing, dresses, bags, and accessories. Beauty and personal-care brands were also well represented, with Haus of Lush, RNS Beauty, and Leepoku Ventures displaying their products. The fair provided a platform for businesses to connect with customers in a relaxed and entertaining environment.
Key points
- The 2026 Ecobank JoyBusiness SME Fair brought together over 80 businesses and brands across various sectors.
- The event offered patrons an extensive range of products and services to explore and purchase.
- The fair provided a platform for businesses to connect with customers in a relaxed and entertaining environment.
