EABL launches "Home Is Where We Are" festive campaign in Nairobi

East African Breweries PLC (EABL) has officially launched its end-of-year festive drive, titled "Home Is Where We Are", at The Liquor House in Ridgeways, Nairobi. The campaign, unveiled on November 13, shifts the focus on holiday travel to emotional ties, shared traditions and personal relationships that define the season. EABL's marketing efforts aim to celebrate the people and moments that create belonging wherever celebrations occur.

The launch event brought together trade partners, media and invited guests, offering a preview of EABL's holiday offerings across its beer and spirits portfolio. Kenyan vocalist Sanaipei Tande and DJ Grauchi performed, setting an upbeat tone for the nationwide festivities. EABL's campaign integrates its diverse beverage range into authentic Kenyan end-of-year gatherings, emphasizing that "home means something different to each of us".

According to Wanjiru Murage, Marketing Manager for International Premium Spirits and Reserve at EABL, the campaign seeks to celebrate connections that make a person's home. These connections range from family gatherings to friends who feel like family. The campaign's rollout includes curated retail offerings such as festive party packs, multi-brand bundles and specialized gifting options.

The festive packages and promotions will be available through EABL's e-commerce platforms and participating retail and on-trade outlets nationwide ahead of the December rush. EABL's offerings also include seasonal discounts and upcoming Black Friday deals. The company encourages Kenyans to reconnect with their communities and embrace the spirit of homecoming, wherever they choose to celebrate.

EABL's experiential activations will feature bespoke cocktail experiences at select outlets and on-ground brand partnerships across popular social spaces. The company's aim is to foster a sense of community and belonging during the holiday season. By emphasizing emotional connections, EABL hopes to create a lasting impact on its customers.

The "Home Is Where We Are" campaign is part of EABL's efforts to engage with its customers and promote its products during the holiday season. The company's focus on emotional connections and shared traditions reflects its understanding of the importance of community and relationships during this time of year.

EABL's holiday drive is now live, with its various promotions and packages available across Kenya. The company's e-commerce platforms and participating outlets will provide customers with easy access to its festive offerings. As the holiday season progresses, it will be interesting to see how EABL's campaign resonates with Kenyans and impacts the company's sales.

Key points

• EABL launches "Home Is Where We Are" festive campaign to celebrate emotional connections and shared traditions.