DStv Reduces Subscription Prices in Liberia

Satellite television provider DStv has announced significant subscription price cuts and simplified viewing packages in Liberia. The changes, introduced on November 5, 2026, aim to make DStv more accessible to a wider audience. The new packages include Starter, Select, Sports, and Ultimate, replacing the previous Access, Compact, Compact Plus, and Premium arrangements. This move follows Canal+’s acquisition of MultiChoice last year, marking a new era for African entertainment.

The Ultimate package, formerly Premium, has been reduced from US$37 to US$61.77 monthly. The entry-level Starter package is now available for US$7, offering access to telenovelas, Africa Magic programming, children’s entertainment, and a Match of the Week football offering. The Select package costs US$13 monthly, including the Starter offering with additional football coverage, cartoons, movies, and entertainment channels. The Sports package, priced at US$24 monthly, provides access to DStv’s broader sports offering.

According to Cynthia Awuor Joel, Digital Marketing Specialist at MultiChoice, the changes were driven by customer feedback and management’s decision to make DStv accessible to a wider audience. Joel acknowledged that the company had received concerns from subscribers who viewed DStv as an expensive service designed for a particular class of people. The company has listened to those concerns and decided to restructure its packages, reduce selected subscription prices, and provide more entertainment options.

The new direction is centered on affordability, simplicity, and improved customer experience. The restructuring aims to allow more Liberian families to enjoy television entertainment within their budgets. DStv has streamlined its subscription structure into four major packages, offering a range of entertainment options at different affordability levels. The company is working to improve content delivery, particularly concerns about repeated movies and delayed availability of newly released films on lower subscription packages.

As part of the launch campaign, MultiChoice has introduced a promotional offer allowing new customers to acquire a complete DStv starter kit for just US$14. The package includes a decoder, satellite dish, and one month of Starter subscription at no additional subscription cost during the promotional period. However, installation charges are excluded and may vary depending on the customer’s location and installation requirements.

Joel encouraged Liberians to take advantage of the offer by visiting the nearest DStv office or authorized dealership. The company’s Facebook platforms also provide dealership information. The promotion is an invitation for more households to experience satellite television without the financial burden previously associated with purchasing the equipment. The transition also introduced a new visual identity for DStv, with the familiar blue branding giving way to a black-and-white appearance.

MultiChoice is implementing the changes in phases, and some customers might temporarily experience changes in their existing bouquets. Subscribers who notice missing channels after 24 to 48 hours can contact DStv customer care for assistance. Africa Magic Family has undergone a rebranding process, and some channels may appear under different names or logos. The company’s digital services, including the DStv application, online subscription payments, and streaming facilities, remain available.

Key points

• DStv reduces subscription prices in Liberia, introducing new packages starting from US$7 monthly.
• The company aims to make satellite television more accessible to a wider audience.
• A promotional offer allows new customers to acquire a complete DStv starter kit for US$14.