MultiChoice, the company behind DStv, has announced a new promotion for its sports packages. Starting immediately, subscribers to the R399-per-month Sports package will automatically gain access to additional channels for a seven-day trial period. This trial will allow customers to experience higher-tier content at no extra cost. The trial period will last for seven days, after which the package will revert to its standard channel line-up.

The new promotion is part of MultiChoice's efforts to provide more value to its customers. According to Willington Ngwepe, CEO of MultiChoice (Pty) Ltd, "We told South Africans to expect more, and we meant it. Our new packages were just the beginning. We’ll continue to find ways to give customers more value from their DStv subscriptions." The company plans to roll out more benefits to its customers, with those on the Select package being the first to enjoy this benefit.

The new standalone sports package provides an affordable alternative for sports-focused viewers. However, it still falls short of the full DStv Premium offering. The package includes major competitions such as the Premier League (EPL) and UEFA Champions League football, but several key broadcasts remain exclusive to higher tiers. This means that customers who want to watch certain sports, such as Springbok rugby and Formula 1, will need to subscribe to a higher-tier package.

The R399 Sports package is a more affordable option for customers who want to watch sports without subscribing to the flagship R799 Premium package. While it may not offer all the sports content available on the Premium package, it still provides access to a range of popular sports. This could be an attractive option for customers who are looking for a more affordable way to watch sports.

MultiChoice has not disclosed the specific channels included in the trial, but the move is expected to benefit both the broadcaster and its subscriber base. The trial will allow customers to experience the additional channels and decide whether they want to continue with the upgraded package. This could lead to an increase in subscribers for MultiChoice.

The new promotion is part of MultiChoice's efforts to stay competitive in the market. The company faces competition from other streaming services and traditional TV providers. By offering a free trial and more value to its customers, MultiChoice hopes to attract and retain subscribers. The company has a range of packages to suit different customer needs and budgets.

The trial period will end after seven days, and customers can choose to continue with the upgraded package or revert to their standard package. Customers who want to continue with the upgraded package will need to subscribe to the R399 Sports package. The package offers a range of sports content, including PSL, Premier League, and UEFA Champions League football.

Key points

  • MultiChoice offers a free 7-day trial for its new R399 DStv Sports package.
  • The trial period will last for seven days, after which the package will revert to its standard channel line-up.
  • The new promotion is part of MultiChoice's efforts to provide more value to its customers.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.