DS Automobiles has launched an exhibition at the DS Galerie in Casablanca, showcasing the work of photographer Yoriyas and three winners of the DS ART TALENTS 2024 program. The exhibition, which runs until November 30, 2026, is an extension of the DS 7 Édition Atlas campaign, which was launched in Morocco in July 2026. The DS 7 Édition Atlas is a limited-edition model inspired by the Atlas mountains and the country's diverse landscapes.

The exhibition features the work of Yoriyas, a Moroccan photographer and artistic director, alongside Ahmed Maagouz, Younes Saden, and Houda Rahmani, the three winners of DS ART TALENTS 2024. Yoriyas is known for his visual approach, which is influenced by Morocco's landscapes, identities, and contemporary expressions. His work has been published in prominent publications such as The New York Times, National Geographic, and Vogue.

The three winners of DS ART TALENTS 2024 were selected from a pool of talented Moroccan artists. Ahmed Maagouz is a visual artist and designer who explores the intersection of design, sculpture, and furniture creation. Younes Saden is a painter who examines memory, time, architecture, and nature in his work. Houda Rahmani is a visual artist and photographer who investigates cultural representations, memory, and social transformations in Morocco.

The exhibition aims to create a dialogue between the artists' works, showcasing different perspectives on Morocco's nature, landscape, and territory. The event is part of DS Automobiles' strategy to build bridges between its brand and contemporary creation, while promoting local culture and societal initiatives. The exhibition is open to the public at the DS Galerie in Casablanca until November 30, 2026.

DS ART TALENTS is a program launched in 2022 to support emerging Moroccan talents and provide them with visibility. The program's second edition, which focused on the theme of nature, was judged by a panel of experts, including Meryem Himmich, Mous Lamrabat, and Younes Duret. The program aims to create a platform for young artists to showcase their work and connect with a wider audience.

The DS 7 Édition Atlas is a limited-edition model that embodies the spirit of adventure and exploration. Inspired by the Atlas mountains, the model features a unique design that reflects the country's diverse landscapes and contrasts. The exhibition at the DS Galerie in Casablanca offers a fresh perspective on the model, highlighting its connection to Moroccan culture and identity.

The collaboration between DS Automobiles and the artists is a testament to the brand's commitment to promoting local culture and artistic expression. The exhibition is a celebration of Moroccan creativity and talent, and it provides a platform for the artists to showcase their work to a wider audience. The event is part of Stellantis Morocco's strategy to support local initiatives and promote cultural exchange.

Key points

  • The exhibition features the work of photographer Yoriyas and three winners of DS ART TALENTS 2024.
  • The DS 7 Édition Atlas is a limited-edition model inspired by the Atlas mountains and Morocco's diverse landscapes.
  • The exhibition runs until November 30, 2026, at the DS Galerie in Casablanca.

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SaharaWire

Reporting for SaharaWire from the Nairobi bureau.