Sierra Leonean musician Drizilik has partnered with Africell Sierra Leone to support the rollout and promotion of his latest album, "Audacity." The partnership, announced on September 28, 2026, aims to connect Drizilik's music with audiences in Sierra Leone and abroad through Africell's outdoor advertising and media platforms. This collaboration brings together music, technology, and cultural engagement to promote Drizilik's work.
As part of the campaign, Africell has deployed city-wide billboards and outdoor activations featuring codes that direct members of the public to Drizilik's official website. There, they can access the album ahead of its global release on September 30. This strategy allows fans to engage with Drizilik's music while also experiencing the intersection of technology and art.
Africell Sierra Leone Chief Executive Officer Shadi Gerjawi emphasized the company's commitment to supporting Sierra Leone's creative sector. He stated that arts and culture are essential parts of Sierra Leone's identity and that Africell is dedicated to promoting individuals who contribute to the country's cultural landscape. Gerjawi praised Drizilik for his unique sound, which remains connected to Sierra Leonean culture.
Drizilik's music draws heavily on Sierra Leonean culture, language, and everyday experiences. He welcomed the partnership with Africell, seeing it as a demonstration of the company's commitment to young people and the development of Sierra Leone's entertainment and cultural industries. Drizilik believes that music and culture have the power to unite communities.
The partnership between Drizilik and Africell is part of a broader trend of Sierra Leonean musicians expanding their reach beyond the domestic market. By targeting audiences in the diaspora and international music communities, Drizilik aims to share his music with a wider audience. The collaboration combines outdoor advertising, digital access, and live experiences to promote "Audacity."
Further activities are expected throughout October following the album's release. These include an AfriTV live session and a private partner showcase, providing audiences and industry stakeholders with opportunities to engage with the album and learn more about its creative process. These events will offer a deeper look into Drizilik's work and the inspiration behind "Audacity."
The collaboration between Drizilik and Africell demonstrates the potential for innovative partnerships in Sierra Leone's entertainment industry. By leveraging technology and outdoor advertising, the two partners aim to create a lasting impact on the country's cultural landscape. The success of this partnership could pave the way for future collaborations between artists and technology companies.
Key points
- Africell Sierra Leone is supporting Drizilik's album "Audacity" through a campaign combining outdoor advertising and digital access.
- The partnership aims to connect Drizilik's music with audiences in Sierra Leone and abroad.
- The collaboration includes live events, such as an AfriTV live session and a private partner showcase, to promote the album.
