The 7th Global Media Summit, co-organized by Xinhua News Agency and the Beijing Municipal Government, took place in Beijing from November 5-9, 2026. The summit was attended by nearly 500 representatives from around 330 major media outlets, think tanks, and government agencies from 112 countries and regions, as well as the United Nations. The theme of this year's summit was "Media in the Intelligent Era: From Consensus to Action".
La Nation, Djibouti's national newspaper, was represented at the summit by its director of publication, Kenedid Ibrahim Houssein. This marked the first time La Nation participated in the Global Media Summit. Houssein emphasized the importance of the forum for media outlets from developing countries, stating that it provides a platform to discuss the future of the industry and develop partnerships with major international media.
The summit featured discussions on the impact of artificial intelligence on the media industry. Fu Hua, president of Xinhua News Agency, highlighted the need for media professionals to utilize AI while maintaining the credibility of traditional media. The summit also adopted the Beijing Consensus, which calls for joint efforts to advance the transformation and development of the global media industry in the AI era.
The Beijing Consensus and the Global Media Initiative for the Development of AI Application Standards were key outcomes of the summit. The initiative, launched by Xinhua News Agency with 22 participating media outlets, aims to ensure the authenticity of information, protect data security, and defend media ethics. La Nation's participation in the summit provides an opportunity for Djibouti to engage in global discussions on AI standards and media development.
For Djibouti, La Nation's participation in the summit is significant, as the country is currently undergoing digital transformation. The participation marks a crucial step for La Nation to integrate into the global debate on AI standards and establish concrete partnerships with major international media outlets in terms of information exchange and training.
The Global Media Summit has become a major platform for media leaders worldwide to exchange ideas and cooperate. Launched in 2009, the summit has been held annually, with the previous edition taking place in Urumqi, Xinjiang, in 2024. The summit provides a unique opportunity for media outlets from developing countries to engage with global media leaders and discuss pressing issues in the industry.
Kenedid Ibrahim Houssein expressed his hope to develop partnerships with Chinese media outlets through the summit, particularly in terms of information sharing. He also emphasized the need for cooperation among media outlets from the Global South to amplify their voices in global media coverage, as AI continues to reshape the industry.
Key points
- La Nation's participation in the 7th Global Media Summit marks a significant step for Djibouti's media industry to engage in global discussions on AI standards and media development.
