Italian premium security door manufacturer Dierre S.p.A. has announced a new partnership with award-winning Ghanaian Afrobeats and Highlife artiste King Promise. King Promise, whose real name is Gregory Bortey Newman, has been named as the face of Dierre's new Ghana and West Africa marketing campaign. The partnership is managed by Regiments Management Company Limited and aims to strengthen Dierre's presence in the West African market.
The two-week campaign, themed “Secure What Matters,” will run across digital, outdoor, and influencer platforms. King Promise will feature in a campaign film showcasing Dierre’s Prestige and Synergy security door ranges. According to King Promise, “Home is everything. It is where you protect the people and things that matter most. Dierre builds doors that reflect exactly that security, quality, and style without compromise.”
Dierre is a global manufacturer of armoured security doors, interior doors, and fire-protection systems, founded in Italy. The company's products carry international anti-burglary certifications across Classes 3, 4, and 5. Dierre produces hundreds of thousands of doors, locks, and safes annually. The partnership combines Dierre’s security and design expertise with King Promise’s influence in contemporary African music and culture.
King Promise is one of Ghana’s leading Afrobeats and Highlife artistes, known for his distinctive sound, international collaborations, and growing global audience. With this partnership, Dierre aims to expand its consumer engagement in Ghana and across West Africa. The campaign will leverage King Promise's popularity to promote Dierre's products in the region.
The “Secure What Matters” campaign is part of Dierre's efforts to increase its presence in the West African market. By partnering with King Promise, Dierre seeks to tap into the artiste's vast fan base and promote its products to a wider audience. The campaign will run for two weeks, featuring King Promise in various promotional materials.
King Promise expressed his pride in representing Dierre, a brand that stands for security, quality, and style. The partnership is expected to benefit both parties, with Dierre gaining increased visibility in the West African market and King Promise further solidifying his status as a leading artiste in the region.
The partnership between Dierre and King Promise brings together two prominent entities in their respective fields. With the campaign set to run across various platforms, it is expected to have a significant impact on the West African market.
Key points
- Dierre S.p.A. has named King Promise as the face of its new Ghana and West Africa marketing campaign.
- The two-week campaign, themed “Secure What Matters,” will run across digital, outdoor, and influencer platforms.
- King Promise will feature in a campaign film showcasing Dierre’s Prestige and Synergy security door ranges.
