David Beckham's business empire, DRJB Holdings, has reported a record year with revenue rising by a fifth to $110.5m. The former footballer's company saw pre-tax profits climb to a record $65.7m, a 46% increase on 2024. This significant growth is attributed to a series of brand deals linked to the FIFA World Cup, including partnerships with major brands such as Lenovo, McDonald's, and PepsiCo's Lay's.
Beckham's commercial company, DRJB Holdings, is made up of three divisions, with DB Ventures being the largest. This division covers most of Beckham's partnerships with brands such as Hugo Boss. The company paid out $51.1m to shareholders last year, compared with $53m the previous year. As a 45% stakeholder in the business, Beckham took home $51m of the total dividend.
The 51-year-old former England captain has been involved in various business ventures, including menswear collections for Hugo Boss and an eponymous range of spectacles for Safilo. He also launched a limited-edition Predator football boot with Adidas and struck a new deal for Beckham & Friends Live, a show on Paramount+. These partnerships have contributed to the growth of DRJB Holdings.
Before this year's World Cup, DRJB Holdings secured partnerships, including a multiyear deal with Bank of America, under which Beckham became an ambassador for its global sports programme. Beckham also featured in a Stella Artois campaign alongside actor and producer Theo James to mark the beer brand's partnership with the Netflix series The Gentlemen.
DRJB Holdings is jointly owned by Authentic Brands Group and Footwork Productions, which is controlled by David Beckham. Corey Salter, chief executive of entertainment at Authentic Brands, praised Beckham, saying he is "one of the most powerful global brands in sport, lifestyle, entertainment and much more". Salter added that the results demonstrate the strength and effectiveness of the team behind the Beckham brand.
The company includes the Seven Global division, which contains licensing agreements with companies such as Adidas. The remainder of the business is Studio 99, the production company that made the four-part Netflix documentary Beckham, released in 2023. It also produced Victoria Beckham's Netflix documentary, released last year.
In addition to his business ventures, Beckham has also invested in companies such as the supplement specialist IM8, which he co-founded in 2024, and the honey-based fruit snack firm BeeUp. A Companies House filing due to be published next week showed a further $61.6m was paid in special dividends this year, highlighting the continued growth and success of Beckham's business empire.
Key points
- David Beckham's business empire, DRJB Holdings, reports a record year with revenue rising by a fifth to $110.5m.
- Beckham earned $51m from his business empire's dividend payout.
- The company's growth is attributed to a series of brand deals linked to the FIFA World Cup.
