CHI Life Assurance Limited has introduced a new campaign, "The Legacy: Golden Key of Assurance," aimed at promoting life assurance as a means of protecting family wealth, securing future aspirations, and building a lasting legacy. The campaign was unveiled during Customer Service Week and carries the message, "Always There. When Legacy Matters." This initiative reflects the company's focus on encouraging Nigerians to prioritize life assurance.
At the heart of the campaign is the idea "Pass on more than memories," emphasizing that a meaningful legacy is not just about what people leave behind, but also about the security, opportunities, and financial protection they create for their loved ones. The campaign highlights CHI Life's life assurance and wealth preservation solutions, including the Rent Secure Plan and Value Plus Plan, designed to help customers protect their financial aspirations and plan for the future.
CHI Life involved its employees in the campaign's creative execution, inviting them to submit photographs and videos for possible inclusion. The response exceeded expectations, with staff members contributing enthusiastically to the initiative. The selected entries were transformed into cinematic, movie-inspired campaign visuals featuring the real faces and voices of CHI Life employees, telling the story of legacy through the people who represent the brand.
Managing Director/CEO of CHI Life Assurance Limited, Mr. Tope Ilesanmi, stated that the campaign reflects the company's understanding of insurance as fundamentally a business about people and their futures. He emphasized that "The Legacy: Golden Key of Assurance" captures what CHI Life stands for: being there for customers and giving them confidence that what they have worked for will endure.
Ilesanmi added that the overwhelming response from employees reinforced the significance of the campaign, saying that when staff members were asked to participate, the company hoped for participation but received passion instead. Their videos and photographs brought the idea to life in a way that no studio could have, and the company is proud to have its staff members featured in the campaign.
CHI Life Assurance Limited's financial strength and operational capacity underpin its ability to deliver on the campaign's emotional promise. Following a deliberate recapitalization journey, the company's shareholders' funds now exceed N11.2 billion, while total assets stand at N13.7 billion, with a 110 percent solvency margin. The company has also demonstrated its commitment to claims settlement, with claims paid approaching N1 billion.
The company's commitment to claims settlement is further evidenced by a single claim of over N200 million and an additional N224 million paid in the last period alone. These figures represent more than financial performance for CHI Life, demonstrating its dedication to customers and its ability to deliver on its promises. The campaign is a testament to the company's focus on its customers and its mission to provide financial protection and security.
Key points
- CHI Life Assurance Limited has launched a new campaign to promote life assurance as a means of protecting family wealth and securing future aspirations.
- The campaign, "The Legacy: Golden Key of Assurance," features CHI Life employees and highlights the company's life assurance and wealth preservation solutions.
- CHI Life's financial strength and operational capacity underpin its ability to deliver on the campaign's emotional promise, with shareholders' funds exceeding N11.2 billion and claims paid approaching N1 billion.
