Carrefour Tunisie has launched an initiative with the Association Tunisienne des Greffés de la Moelle Osseuse (ATGMO) to bring children's drawings to life using artificial intelligence, modeling, and 3D printing. The initiative involves children creating drawings during workshops with ATGMO, which are then interpreted by AI to create 3D objects. These objects take the form of figurines, t-shirts, and stickers and are being sold at a dedicated stand in Carrefour La Marsa, with proceeds going to ATGMO.
The initiative, which began on September 21, allows customers to purchase the 3D objects, each accompanied by a handwritten note from the child who created the original drawing. Mourad Naili, Carrefour Tunisie's Marketing Sub-Director, stated that the use of AI in this initiative demonstrates the company's commitment to exploring innovation and using technology to create tangible and useful objects that support a good cause.
The process behind the initiative involves a complete creative journey, from drawing to 3D printing. The public can view the original drawings alongside the resulting 3D objects, showcasing the potential of new technologies to enhance human imagination. This collaboration with ATGMO is part of Carrefour Tunisie's efforts to explore new applications of AI in retail, focusing on creating emotional connections and impact for customers.
The 3D objects created through this initiative are the result of a partnership between Carrefour Tunisie and ATGMO, which aims to support children undergoing bone marrow transplants. By using AI and 3D printing, the companies are able to transform the children's imagination into tangible objects, providing a unique experience for customers and supporting a worthy cause.
Carrefour Tunisie's use of AI in this initiative demonstrates the company's commitment to innovation and social responsibility. By leveraging technology to create unique objects, the company is able to support ATGMO's efforts while providing customers with a memorable experience. The initiative also highlights the potential for AI to be used in creative and meaningful ways.
The partnership between Carrefour Tunisie and ATGMO is an example of how businesses can use technology to make a positive impact. By working together, the companies are able to create a unique and engaging experience that benefits both customers and the wider community. The initiative is also an opportunity for Carrefour Tunisie to explore new applications of AI in retail.
The initiative will run at Carrefour La Marsa, with all proceeds going to support ATGMO's efforts to help children undergoing bone marrow transplants. With this initiative, Carrefour Tunisie is demonstrating its commitment to social responsibility and innovation, while providing customers with a unique and engaging experience.
Key points
- Carrefour Tunisie partners with ATGMO to transform children's drawings into 3D objects using AI and 3D printing.
- The initiative aims to support children undergoing bone marrow transplants while showcasing the potential of new technologies.
- The 3D objects created through this initiative will be sold at a dedicated stand in Carrefour La Marsa, with proceeds going to ATGMO.
