Canal+ has opened a new boutique in Porto-Novo, Benin, in a bid to strengthen its presence in the country and provide better services to its customers. The new boutique, located in the Akonaboè neighborhood, was inaugurated on October 2, 2026, in the presence of Lionel Déo Amégan, chargé de mission du maire de la ville, and several personalities from the entertainment industry. This new location marks a significant expansion for Canal+ in the capital city of Benin.
The new boutique is strategically located on the border of the inter-state highway, facing the Palais des grâces, and just a few meters from the National Library. This move from Ouando to Akpro-Missérété commune is expected to increase Canal+'s visibility and enable it to better market its products. The inauguration was attended by numerous customers who expressed their satisfaction with the new location. Désiré Zinsou, a retired project administrator and Canal+ subscriber, praised the company's decision, citing his positive experience with their services.
Zinsou expressed his gratitude to Canal+ authorities and the Porto-Novo team for their dedication to providing excellent customer service. He emphasized that he has always been satisfied with Canal+'s offerings and appreciates the prompt responses to any issues he may have reported. The chargé de mission du maire de Porto-Novo also welcomed the opening of the new boutique, describing it as a significant event for the city.
The representative of the mayor of Porto-Novo highlighted the importance of Canal+'s presence in the city, citing its role in providing modern services to the population. He emphasized that the new boutique will not only serve as a commercial space but also as a hub for customer interaction and satisfaction. The municipal representative encouraged Canal+ to continue investing in the city and explore collaboration opportunities with local actors in culture, youth, and sports.
Alioune Cissé, director of sales at Canal+, expressed his enthusiasm for the new boutique, citing the company's desire to be closer to its customers. He promised that the new location would bring new and exciting offers to subscribers. Cissé highlighted Canal+'s plans to expand its digital infrastructure and points of sale, which will enable the company to distribute its services more effectively.
The opening of the new boutique is seen as a positive development for the city's entertainment and media landscape. With its expanded presence, Canal+ is expected to play a more significant role in providing access to information, culture, sports, and educational content to the population. The company's commitment to investing in the city and collaborating with local stakeholders is also expected to have a positive impact on the local economy.
The new Canal+ boutique in Porto-Novo is a significant milestone in the company's expansion plans in Benin. With its enhanced presence in the capital city, Canal+ is poised to strengthen its relationship with customers and provide innovative services that meet their evolving needs. As the company continues to invest in the city, it is expected to contribute to the growth and development of the local media and entertainment industry.
Key points
- Canal+ opens new boutique in Porto-Novo to enhance customer experience and offer new services.
