Canal+ Madagascar has relocated to a new office in Morarano-Alarobia, bringing together 150 employees who were previously scattered across three floors. The move is part of the company's efforts to improve services to clients and drive innovation. According to Christophe Dessaints, Managing Director, the new office will facilitate better communication and collaboration among employees. The relocation follows previous moves to Analakely and the Galaxy area in Andraharo.
The new office is a significant milestone for Canal+ Madagascar, which has grown from a small representative office with less than 20 employees 16 years ago to a fully-fledged subsidiary with 150 employees. The company has generated over 2,500 jobs and reaches approximately 700,000 households, or around 3.2 million people. This growth is a testament to the company's success and expansion in Madagascar.
The office relocation was marked by a ceremony attended by high-profile guests, including the French Ambassador, ministerial representatives, business leaders, and Aziz Diallo, Managing Director of Pay TV for French-speaking Africa. The event celebrated the company's achievements and its commitment to providing quality services to its clients.
Canal+ Madagascar plans to launch several new channels, including a children's channel aimed at kids aged 3-12, with a focus on content in the Malagasy language. This follows the launch of Novegasy in March 2020, which promotes Malagasy culture and creation. The company aims to provide diverse and engaging content for its audience.
The growth of Canal+ Madagascar reflects the country's evolving media landscape. The company has come a long way since its humble beginnings as a small representative office. Today, it plays a significant role in providing entertainment and information to Malagasy audiences.
The launch of new channels and services is part of Canal+ Madagascar's strategy to expand its offerings and reach a wider audience. The company's investment in local content and talent is expected to contribute to the growth of the Malagasy media industry.
With its new office and expanded services, Canal+ Madagascar is poised for continued growth and success in the Malagasy market. The company's commitment to innovation and customer satisfaction will likely drive its future expansion.
Key points
- Canal+ Madagascar has relocated to a new office in Morarano-Alarobia, uniting 150 employees under one roof.
- The company has grown significantly since its inception 16 years ago, with over 2,500 jobs generated and 700,000 households reached.
- Canal+ Madagascar plans to launch new channels, including a children's channel with content in the Malagasy language.
