Emileno Ortet, a native of São Domingos in Cabo Verde, has turned his passion for grogue into a business venture. Growing up in a family involved in commerce, Ortet recognized the economic potential of grogue and decided to create a brand that honors his mother, DeePuna. As an agricultur and social activist, Ortet aims to take his product to international markets. He moved to the United States in search of better opportunities, where he identified a business opportunity.
Ortet spent two years preparing his project, investing in sugarcane cultivation, production improvement, and obtaining the necessary export license. His brand, DeePuna, was recently introduced in Praia and is now available in the national market. However, Ortet's ultimate goal is internationalization, with the US being his first target due to his familiarity with the market and existing contacts. He is also seeking partnerships in Europe to expand his brand.
Ortet believes that Cabo Verdean aguardente is highly valued by the diaspora, ensuring a promising market in the US and Europe. He is convinced that both grogue and ponche will find success in these markets, where people miss the flavors of their homeland. DeePuna's products have already gained attention, and Ortet is optimistic about their potential.
The entrepreneur's background in agriculture and social activism has equipped him with the skills to develop a unique product. His experience in the US has also given him insight into the demand for high-quality grogue. Ortet's dedication to his project is evident in the time and resources he has invested.
DeePuna's launch in the national market is a significant milestone, but Ortet is focused on expanding his reach. He is exploring opportunities in the US and Europe, where he believes his product will be well-received. Ortet's goal is to make DeePuna a household name, synonymous with high-quality Cabo Verdean grogue.
Ortet's success will not only benefit his business but also contribute to Cabo Verde's economy. The country's agricultural sector, particularly sugarcane production, will likely see a boost from DeePuna's growth. As the brand expands, it may also create new job opportunities for locals.
With a clear vision and a well-planned strategy, Ortet is poised to make a significant impact in the international market. His commitment to quality and his passion for promoting Cabo Verdean culture will be key factors in DeePuna's success. As the brand continues to grow, it will be interesting to see how Ortet navigates the challenges of expanding his business.
Key points
- DeePuna aims to conquer international markets, starting with the US and Europe.
- Emileno Ortet invested two years in preparing his project, including obtaining the necessary export license.
- The brand's success may contribute to Cabo Verde's economy and create new job opportunities.
