Abidjan, Côte d'Ivoire - UFGroup, a multinational company, recently held its first convention in Côte d'Ivoire, aiming to promote network marketing and entrepreneurship, particularly among young people. The event, which took place at the Palais des Sports de Treichville, brought together independent distributors for two days of training, panel discussions, and product presentations. The convention featured sessions on leadership, personal development, and entrepreneurship, as well as demonstrations of UFGroup's digital solutions.
According to Sylla Youssouf, Chairman of UFGroup's Board of Directors, network marketing offers consumers the opportunity to integrate a distribution network and develop their own commercial activity, including through online stores. He emphasized that UFGroup has established a strong presence in over 30 African countries, as well as in Asia and Europe, and has recently structured itself legally in accordance with the laws of its operating countries.
The UFGroup convention aimed to promote the development of entrepreneurship, particularly among young people, by providing them with the tools and skills needed to succeed in network marketing. Sylla Youssouf highlighted the potential of this business model, which allows individuals to develop their own commercial activities using digital tools and e-commerce. He also emphasized UFGroup's commitment to supporting its members and promoting integrity and respect for local laws.
Silué Tiangazion Lacina, CEO of UFGroup, outlined the company's efforts to defend the interests of its independent distributors and promote integrity and respect for local laws. He announced several measures aimed at strengthening the protection and support of network members, including the introduction of insurance for signatory distributors and a system to facilitate the bankability of their income.
These initiatives are expected to contribute to greater recognition of the activity of distributors in the national economy. According to UFGroup officials, the convention, which attracted around 6,000 participants per day, aimed to promote the development of network marketing in Côte d'Ivoire and provide a platform for distributors to network and share best practices.
The convention featured presentations of UFGroup's digital solutions, including Brainify, Sanare, and BR9. The event also included demonstrations and product presentations, providing participants with a comprehensive understanding of UFGroup's offerings and services. The company's officials expressed their satisfaction with the event's success and looked forward to future conventions.
The UFGroup convention concluded on September 27, 2026, after a successful two-day program. The event marked an important milestone in UFGroup's efforts to promote network marketing and entrepreneurship in Côte d'Ivoire and across Africa. With its strong presence in multiple countries, UFGroup is well-positioned to support the growth of entrepreneurship and economic development in the region.
Key points
- UFGroup aims to develop entrepreneurship through network marketing in Côte d'Ivoire and across Africa.
- The company has established a strong presence in over 30 African countries, as well as in Asia and Europe.
- UFGroup's convention in Côte d'Ivoire attracted around 6,000 participants per day and featured presentations of its digital solutions.
