The Bvndle Rewards Festival (BRF) will return for its second edition on December 11 and 12, 2026, at the Landmark Centre, Victoria Island, Lagos. The festival, themed "Be The Moment," aims to build on the success of its debut in December 2025, which attracted over 5,000 attendees and 26 participating brands. The event brings together customer appreciation, brand experiences, rewards, and live entertainment.
The second edition of the festival will feature ₦200 million worth of rewards, prizes, gadgets, and experiences available through participating brands and festival activities. The event will transform the Bvndle loyalty ecosystem into a two-day experience where consumers can discover brands, participate in interactive activities, earn and redeem rewards, enjoy exclusive offers, and connect with the businesses they engage with throughout the year.
The festival's theme, "Be The Moment," reflects the event's belief that loyalty is built through meaningful experiences. It recognizes the customers who consistently choose their favorite brands, the businesses that find ways to appreciate them, and the communities that form around shared interests, products, and experiences. Elmer Aluge, Managing Director of Bvndle Rewards Festival, explained that the event was designed to celebrate the everyday relationships between brands and their customers.
The Bvndle Rewards Festival represents the physical expression of the Bvndle loyalty network, which connects businesses, consumers, and merchants through a common rewards ecosystem. Through Bvndle's Loyalty-as-a-Service infrastructure, businesses can reward specific customer behaviors, including transactions, savings, purchases, referrals, and continued engagement. Customers earn Bvndle Coins that can be redeemed across participating brands, products, services, and experiences.
As of August 2026, the Bvndle network had created approximately one million Bvndle Tags, its universal customer identity, and processed approximately eight million transactions. Bvndle has continued to expand its rewards infrastructure through enterprise partnerships, merchant participation, and everyday redemption opportunities. Ikechukwu Nwaguru, Managing Director of Bvndle Loyalty Limited, described the festival as an extension of the value Bvndle creates for businesses and consumers throughout the year.
The 2026 edition of the festival also places entertainment at the heart of the celebration, featuring a Rewards Concert that will bring together artists and their audiences. The event aims to create a destination where brands can give back, consumers can discover more value, and everyone can participate in moments worth celebrating. Adeniyi Adenubi, Chairman of Bvndle Rewards Festival, emphasized the importance of building on the confidence demonstrated by participating brands and attendees during the inaugural edition.
The Bvndle Rewards Festival 2026 invites consumers, businesses, and communities to "Be The Moment." The event details include dates: Friday, 11 December and Saturday, 12 December 2026; Venue: Landmark Centre, Victoria Island, Lagos; Rewards: ₦200 million worth of rewards, prizes, gadgets, and experiences across participating activities. Tickets and participation will be available through Bvndle and participating partner channels, with further details to be communicated through official festival platforms.
Key points
- The Bvndle Rewards Festival will return for its second edition on December 11-12, 2026, with ₦200 million worth of rewards.
- The festival aims to build on the success of its debut, which attracted over 5,000 attendees and 26 participating brands.
- The event will feature a Rewards Concert, bringing together artists and their audiences to celebrate loyalty and customer appreciation.
