The Direction régionale de la Communication, de la Culture, des Arts et du Tourisme du Djôrô organized a conference on October 5, 2026, in Gaoua, to discuss the role of media in promoting the region's cultural identity. The event brought together media professionals, cultural actors, and administrative representatives. The conference aimed to strengthen media interest in the region's cultural activities and events.
The conference, themed "Cultures and Media: The Role of Journalists in Cultural Promotion and Valorization," was presided over by Yacouba Lengane, Technical Advisor to the Governor in charge of Communication. He emphasized that the region's cultural heritage is "inestimable" and must be preserved and promoted. Lengane encouraged media professionals to prioritize local culture in their editorial content.
According to Kowoma Marc Doh, the conference aimed to create a platform for reflection and exchange between media professionals, cultural actors, and administrative authorities. The event sought to encourage journalists to give more coverage to cultural activities and events related to the region's heritage. This would contribute to promoting and valorizing the region's cultural identity.
The conference also raised awareness among media professionals about their role in promoting cultural diversity and preserving local cultural expressions. Lengane urged media outlets in the region to create regular sections and programs dedicated to local culture. This would help to make the culture of Djôrô a source of pride and development.
The organizers believe that better collaboration between cultural administration, media, and cultural actors can provide media outlets with rich and original content. This would help to strengthen public interest in the region's cultural heritage. The conference provided a platform for media professionals to discuss challenges, including access to tourist sites and financial constraints.
The event was attended by 302 participants and lasted for 2 minutes of reading time, according to Faso7. The media professionals present at the conference acknowledged the importance of promoting the region's cultural heritage. They also recognized the need for more resources to effectively cover cultural activities and events.
The conference concluded with a call for collaboration between the cultural administration, media, and cultural actors to promote the region's cultural heritage. The event was reported by Josué TIENDREBEOGO and published on October 7, 2026, by Faso7.
Key points
- Media professionals in Burkina Faso's Djôrô region have been urged to prioritize local culture in their editorial content.
- The conference aimed to strengthen media interest in the region's cultural activities and events.
- Better collaboration between cultural administration, media, and cultural actors is expected to promote the region's cultural heritage.
