The Banque Confédérale pour l'Investissement et le Développement de l'AES (BCID-AES) has announced a contest for young creatives from Burkina Faso, Mali, and Niger to design its institutional visual identity. The contest aims to create a distinctive, modern, and enduring logo and visual identity system that reflects the bank's mission, values, and ambitions. The BCID-AES is a multilateral development finance institution established by the member states of the Alliance of Sahel States (AES) to finance economic development, strategic infrastructure, and structural transformation of the economies in the region.
The contest is open to individuals and teams of young creatives aged 18-35 who are nationals of Burkina Faso, Mali, or Niger. Participants are expected to submit a logo design, a monochrome and black-and-white version of the logo, and a mini-manual of institutional visual identity. The manual should include the logo's construction and graphic logic, color palette, typography, and usage guidelines. The design should reflect the bank's values of integration, solidarity, sovereignty, and sustainable development.
The BCID-AES seeks a visual identity that embodies its mission of development and investment, while conveying confidence, solidity, and innovation. The design should be recognizable and memorable, both within and outside the AES region. The contest aims to promote the talents and creativity of young people in the region and symbolically involve them in the establishment of the confederal institutions.
The contest's conceptual and identity guidelines emphasize the importance of integration, solidarity, and sovereignty. The design should strike a balance between institutional anchorage, confederal singularity, and international readability. The logo should not include any partisan, political, religious, or ethnic symbols that could undermine the bank's institutional and inclusive character.
The winning design will be selected based on its originality, creativity, and relevance to the bank's mission and values. The contest offers an opportunity for young creatives to showcase their talents and contribute to the development of a major financial institution in the region. The deadline for submissions has not been specified.
The BCID-AES is a key institution in the economic development of the Sahel region, and its visual identity will play a crucial role in promoting its image and mission. The contest is a call to action for young creatives to participate in shaping the bank's brand and visual identity.
The launch of the contest marks an important milestone in the establishment of the BCID-AES. The bank's leadership hopes that the contest will attract innovative and creative designs that reflect the institution's values and ambitions. The selected design will be announced at a later date.
Key points
- The contest aims to create a distinctive and modern visual identity for the BCID-AES that reflects its mission, values, and ambitions.
