Trade BTC has officially launched its first vending machine for gold and silver ingots and coins in Egypt. The machine is installed at Nile City Towers Mall in Cairo. This marks the company’s entry into automated retail in Egypt, aiming to make gold and silver products more accessible to customers. The launch follows a testing phase that began in 2025. During this phase, BTC introduced vending machines at various locations in Gulf markets and conducted a trial in Egypt.
The testing phase enabled BTC to test and further develop its automated retail model. The company plans to expand its offering using this model. The Nile City Towers Mall machine signifies the service’s move into its official launch phase in Egypt. Customers can purchase a selected range of gold and silver products using payment cards. The machine offers gold ingots ranging from 0.25 to 2.5 grams and silver ingots ranging from 5 to 100 grams.
In addition to ingots, the vending machine offers a selection of gold and silver coins. Hassan Nassar, CEO of BTC, highlighted the significance of this launch. He stated that it reflects the company’s direction toward diversifying its sales channels for gold and silver products. BTC aims to leverage technology to provide customers with more convenient and flexible purchasing options.
The testing phase, which began in 2025, helped BTC develop the model for its official introduction to the Egyptian market. Nassar noted that placing the machine at Nile City Towers Mall supports the company’s existing sales channels. This move also aligns with BTC’s efforts to expand access to bullion products in ways that meet customers’ needs.
BTC is a leading gold and silver bullion company in the Arab region. The company has a presence in several countries, including Saudi Arabia, the UAE, Bahrain, Kuwait, and Oman. BTC is owned by KPM, a company with a diverse portfolio of specialized brands. KPM operates across several industries, including diamonds and jewelry.
KPM’s portfolio includes GD&M for diamonds and jewelry, Gemeva, a diamond and jewelry retailer, and Odyssey, which specializes in artworks and unique furniture pieces. The launch of the vending machine in Egypt is part of BTC’s strategy to enhance its presence in the region. The company aims to provide customers with easy access to gold and silver products.
The introduction of the vending machine in Egypt offers customers a new and convenient way to purchase gold and silver products. This move is expected to contribute to the growth of BTC’s business in the region. The company’s efforts to diversify its sales channels and leverage technology are likely to support its expansion plans.
Key points
- BTC launches its first vending machine for gold and silver ingots and coins in Egypt.
- The vending machine is installed at Nile City Towers Mall in Cairo.
- The launch marks BTC’s official entry into automated retail in Egypt.
