BrandActiv, the distributor of Fructis in Mauritius, recently launched two new hair care ranges: Méthode Boucles and Kératine Lisse. The launch event took place on October 8, 2026, at the Galerie du Génie d'Edith in Port-Louis. These ranges aim to provide solutions for various hair textures and challenges posed by the tropical climate in Mauritius. The Méthode Boucles range is designed for curly, wavy, or frizzy hair, while the Kératine Lisse range targets those seeking smooth and shiny hair.
The Méthode Boucles range offers a four-step routine: cleanse, hydrate, style, and maintain. This range is powered by the Hyaluronic Moisture Complex, which combines biotechnological hyaluronic acid, glycerin, and shea butter. The complex helps retain moisture, reducing dryness and frizz in curly hair. Deborah Lemarchand, Senior Brand Manager at BrandActiv, emphasizes the importance of understanding one's hair texture to provide the right care. She notes that in Mauritius, there is an extraordinary diversity of textures and needs.
The Kératine Lisse range, on the other hand, focuses on sleekness and shine. It includes a shampoo, mask, and smoothing shine spray enriched with plant-based keratin and natural argan oil. This range promises to tame frizz and keep hair smooth and glossy despite the tropical weather. Lemarchand highlights that obtaining a smooth finish is one thing, but preserving it in a hot and humid climate is another challenge that the Kératine Lisse range addresses.
The launch of these ranges reflects BrandActiv's understanding of the diverse hair care needs in Mauritius. The company acknowledges that there is no one-size-fits-all approach to hair care, and these ranges allow consumers to care for and enhance their hair according to its unique nature and desires. The Méthode Boucles and Kératine Lisse ranges are designed to help individuals understand, care for, and celebrate their hair in its own way.
In Mauritius, the tropical climate poses unique challenges for hair care, including hydration, curl definition, frizz control, and smooth finishes. The Méthode Boucles and Kératine Lisse ranges are tailored to address these challenges. By providing solutions for various hair textures and needs, BrandActiv aims to empower individuals to take control of their hair care and styling.
The Hyaluronic Moisture Complex used in the Méthode Boucles range is a key ingredient in retaining moisture and reducing dryness in curly hair. This complex, combined with the four-step routine, helps to enhance curl definition and reduce frizz. Meanwhile, the Kératine Lisse range's use of plant-based keratin and argan oil helps to smooth and shine hair, making it more manageable in the tropical climate.
The launch of the Méthode Boucles and Kératine Lisse ranges is part of BrandActiv's efforts to provide innovative solutions for hair care in Mauritius. By offering these ranges, the company aims to cater to the diverse needs of consumers and promote a culture of self-expression and celebration of individuality.
Key points
- BrandActiv launches Fructis' Méthode Boucles and Kératine Lisse ranges in Mauritius to address diverse hair textures and tropical climate challenges.
- The Méthode Boucles range offers a four-step routine for curly, wavy, or frizzy hair, while the Kératine Lisse range targets those seeking smooth and shiny hair.
- The ranges are designed to help individuals understand, care for, and celebrate their hair in its own way, reflecting the diversity of hair textures and needs in Mauritius.
