Boxcom, a Moroccan company founded in 2014 in Casablanca, has announced the establishment of Boxcom Africa, a new entity dedicated to press relations in Morocco and several African markets. This move aims to support both Moroccan companies looking to enhance their visibility on the continent and international groups considering Morocco as a gateway to Africa. Boxcom Africa will leverage a network of local partners to provide tailored press relations services.
Boxcom Africa's network of partners and agencies spans across Egypt, Algeria, Tunisia, Togo, Senegal, and Côte d'Ivoire, with the potential to extend campaigns to neighboring markets. This approach enables the agency to adapt its services to local realities, including media landscapes, languages, and cultural specificities. Campaigns can be deployed in French, Arabic, English, and Portuguese, depending on the target market.
The launch of Boxcom Africa coincides with Morocco's efforts to strengthen its position as a development platform for Africa. At the Africa CEO Forum 2026 in Kigali, the Moroccan government reaffirmed its ambition to foster the emergence of regional champions capable of expanding on the continent and internationally. Boxcom Africa aims to support this dynamic in the field of communication and press relations.
According to Reda Taougar, Director of Press Relations at Boxcom Africa, the agency's approach relies on local partners who have in-depth knowledge of their environment. This allows Boxcom Africa to develop strategies tailored to each country's unique media landscape and cultural context. With over a decade of experience in press relations in Morocco, Boxcom Africa is well-positioned to provide expertise across the continent.
Boxcom Africa's services extend beyond press relations to include support for companies in crafting their messaging, developing their visibility, managing their reputation, and deploying press campaigns across multiple markets. The agency's expertise in crisis communication and media relations will be valuable assets for companies operating in Africa.
Boxcom's expansion into press relations in Africa reflects the growing importance of the continent as a market for businesses. With its local network of partners and expertise in adapting to local contexts, Boxcom Africa is poised to play a significant role in supporting companies' communication strategies across the continent.
The establishment of Boxcom Africa demonstrates the company's commitment to providing comprehensive services to its clients. By combining its digital expertise with press relations capabilities, Boxcom is well-positioned to support companies in achieving their communication goals in Africa.
Key points
- Boxcom launches Boxcom Africa to provide press relations services in Morocco and other African markets.
- Boxcom Africa will leverage a network of local partners to provide tailored press relations services.
- The agency's approach relies on local partners who have in-depth knowledge of their environment.
