Telecel Ghana has unveiled a new partnership with musician Black Sherif, also known as Blacko, to promote its mobile money service, Telecel Cash. The partnership, announced on October 8, 2026, aims to strengthen engagement with young consumers and promote the use of Telecel Cash. As part of the collaboration, Black Sherif will lead customer engagement activities around Telecel Cash, creating experiences that connect customers with the platform.
The X Project initiative, which features Black Sherif as its face, will include events, promotional activities, and surprise customer rewards over the next year. According to Telecel Ghana’s Chief Executive Officer, Ing. Patricia Obo-Nai, the partnership brings together brands that appeal to young people and share values of authenticity and resilience. She noted that Black Sherif’s talent and personal journey resonate with young Ghanaians, making him a suitable partner for the initiative.
Ing. Obo-Nai encouraged Telecel Cash customers to follow Black Sherif for announcements about upcoming activities and opportunities to receive rewards. To participate in the programme, customers will require a Telecel Cash wallet and the Telecel Play app. The company also reminded users to protect their accounts against fraud by keeping their passwords, PINs, and passcodes confidential, including from anyone claiming to represent Telecel.
The partnership forms part of Telecel Ghana’s efforts to expand engagement with younger customers and encourage greater use of its digital and mobile money services. By collaborating with Black Sherif, Telecel Ghana aims to increase awareness and adoption of Telecel Cash among young people. The company believes that Black Sherif’s influence and popularity will help to drive engagement and usage of the service.
Black Sherif’s role in the partnership extends beyond a traditional brand ambassador arrangement. He will be involved in creating experiences that connect customers with the Telecel Cash platform, providing a more immersive and engaging experience for users. This approach is expected to help build a stronger connection between Telecel Cash and its customers.
The initiative is part of Telecel Ghana’s broader strategy to enhance its services and offerings. The company has been working to improve its network coverage and quality, as well as expand its range of digital services. The partnership with Black Sherif is seen as a key component of this strategy, aimed at increasing engagement and adoption of Telecel Cash.
Telecel Ghana has urged customers to be cautious when using its services, reminding them to keep their account information confidential. The company has also emphasized the importance of protecting customers’ accounts against fraud. With the partnership with Black Sherif, Telecel Ghana is seeking to build trust and confidence among its customers, while promoting the use of its mobile money service.
Key points
- Telecel Ghana partners with Black Sherif to promote Telecel Cash as part of its X Project initiative.
- The partnership aims to strengthen engagement with young consumers and promote the use of Telecel Cash.
- Black Sherif will lead customer engagement activities around Telecel Cash, creating experiences that connect customers with the platform.
