A Belgian business delegation, organized by Hub.brussels, will visit Morocco from November 9-13. The mission aims to foster partnerships between Belgian companies and Moroccan tourism operators. The delegation will stop in Rabat, Casablanca, and Marrakech to discover new commercial opportunities in the Moroccan tourism market. This market is undergoing significant transformation, with a growing demand for tourism services.
The Moroccan tourism sector has shown remarkable growth, with 19.8 million tourists visiting in 2025, a 14% increase from the previous year. This growth confirms Morocco's position as Africa's leading tourist destination. The country aims to welcome 26 million visitors by 2030. To achieve this goal, Morocco is implementing an ambitious program to develop and modernize its tourism offerings, including 75 hotel projects representing over 10,600 rooms.
The Belgian delegation will engage in B2B meetings with Moroccan promoters and hotel groups, as well as discussions with key institutional players in the sector. Scheduled exchanges include meetings with the Moroccan Tourism Engineering Society (SMIT), regional tourism councils, and regional hotel industry associations. These interactions will allow Belgian companies to establish useful contacts and explore new business opportunities.
The Moroccan tourism sector's growth presents numerous opportunities for Belgian companies, particularly in areas such as architecture and design, hospitality equipment and solutions, technology and digitalization, energy and water efficiency, customer experience, event management, and training and skills development. With several billion euros in investments needed to support the sector's growth by 2030, Belgian businesses can play a significant role in helping Morocco achieve its tourism ambitions.
The mission is part of Hub.brussels' efforts to strengthen economic ties between Belgium and Morocco. By facilitating meetings between Belgian companies and Moroccan tourism operators, Hub.brussels aims to promote mutually beneficial partnerships and collaborations. This initiative also reflects the growing interest of Belgian businesses in the Moroccan market, which offers a unique blend of growth potential and strategic location.
The visit will provide Belgian companies with valuable insights into the Moroccan tourism market's needs and trends. By understanding the requirements of Moroccan tourism operators, Belgian businesses can tailor their offerings to meet the demands of this growing market. This, in turn, can lead to increased trade and investment between Belgium and Morocco, fostering economic cooperation and growth.
As the Moroccan tourism sector continues to evolve, it is likely to present even more opportunities for Belgian companies. With its focus on developing and modernizing tourism infrastructure, Morocco is poised to become an increasingly important market for Belgian businesses. The upcoming mission offers a timely opportunity for Belgian companies to establish a presence in this dynamic market and capitalize on emerging trends and opportunities.
Key points
- The Moroccan tourism sector is expected to grow significantly, with a target of 26 million visitors by 2030.
- The sector's growth presents opportunities for Belgian companies in areas such as architecture, hospitality equipment, and technology.
- The Belgian business mission aims to foster partnerships between Belgian companies and Moroccan tourism operators.
