Behati Prinsloo, a renowned Namibian supermodel, has built a fortune estimated at $30 million through her successful modelling career, business ventures, and real estate deals. Born on May 16, 1988, in Grootfontein, Namibia, Prinsloo was discovered by Sarah Doukas, owner of Storm Model Management, while on holiday in Cape Town with her grandparents in 2005. Her modelling career took off when she moved to London in September 2005 and made her runway debut at Prada and Miu Miu shows in Milan and Paris.
Prinsloo's modelling career has been marked by her association with top brands such as Victoria's Secret, Louis Vuitton, Chanel, and Marc Jacobs. She became a Victoria's Secret Angel in 2009 and has walked in 12 Victoria's Secret Fashion Shows, including the 2024 and 2025 editions. Her distinctive look and effortless style have made her a favourite among online fans and a sought-after model in the industry. Prinsloo has also worked with various brands, ranging from Prada to Fendi to Nine West, and has appeared in international fashion editorials, including Vogue, Elle, and The Daily Telegraph.
In addition to her modelling career, Prinsloo has built a portfolio of design and brand work. In 2010, she designed the "Behati Loves Pink" swimsuit capsule collection for Victoria's Secret. She has also designed a line of denim for THVM and a fashion and accessories collection for Juicy Couture. Prinsloo's Instagram presence has also contributed to her wealth, with her engaging with fans and endorsing numerous products through paid collaborations.
Prinsloo's business ventures include co-founding Calirosa, a tequila brand she launched with her husband, Adam Levine. The brand targets the premium spirits market and draws on the couple's California lifestyle. Prinsloo is also an ambassador for Save the Rhino Trust, among other charitable initiatives, reflecting her commitment to conservation and philanthropy.
Real estate has been a significant driver of Prinsloo's income, alongside her husband Adam Levine. The couple has repeatedly bought, renovated, and sold properties at substantial profit. In 2022, they sold a Pacific Palisades compound for $51 million, which they had purchased for $32 million in late 2018. They also sold a Montecito estate for approximately $60 million in October 2025, having purchased it for $52 million in 2022.
Prinsloo's net worth is estimated at $30 million, according to Celebrity Net Worth. Her income streams include modelling contracts, brand ambassadorships, design royalties, and her equity stake in Calirosa tequila. When combined with her husband Adam Levine's net worth, the couple's combined net worth is estimated at $2.
Prinsloo's success can be attributed to her versatility and entrepreneurial spirit. With a career spanning nearly two decades, she has established herself as a top model, designer, and businesswoman. Her commitment to philanthropy and conservation has also contributed to her public profile and personal brand. As a top model and influencer, Prinsloo continues to engage with her fans and endorse numerous products through paid collaborations.
Key points
- Behati Prinsloo's net worth is estimated at $30 million.
- She has walked in 12 Victoria's Secret Fashion Shows and has worked with top brands such as Victoria's Secret, Louis Vuitton, and Chanel.
- Prinsloo co-founded Calirosa, a premium tequila brand, with her husband Adam Levine.
