AVATR Technology has officially launched its brand in Morocco, introducing three luxury electric vehicle models to the market. The launch marks a significant milestone in the company's international expansion, particularly in the Middle East and Africa. The Moroccan market will have access to the AVATR 07, a luxury urban SUV, the AVATR 11, the brand's flagship model, and the AVATR 12, a high-end grand coupe.
The AVATR 07, 11, and 12 models offer various powertrain options, including 100% electric and range-extended electric vehicle technologies. The AVATR 11 and 12 are fully electric, while the AVATR 07 features a range-extended electric vehicle technology. This diversified offering caters to the specific needs of the Moroccan market, where long distances between cities and the gradual development of the public charging network make both electric performance and range-extended autonomy relevant.
Global Luxury Motors, a subsidiary of the Bugshan Maroc group, has been appointed as the exclusive partner for AVATR's launch in Morocco. GLM will handle vehicle commercialization, delivery, and after-sales service. Based in Casablanca, GLM is a multi-brand importer and distributor of premium and luxury vehicles in Morocco. The company was established in 2020 and has progressively expanded its activities, adding AVATR to its portfolio alongside Aston Martin.
According to Daniel MA, AVATR's Director for MENA, the company's entry into Morocco is a crucial step in its international development. MA emphasized that AVATR offers Moroccan clients a unique combination of cutting-edge design, advanced intelligent technologies, and a user-centric approach. The vehicles are designed to meet various driving needs and lifestyles, providing a premium experience for Moroccan customers.
Ziad Harrach, General Director of Global Luxury Motors, highlighted that Moroccan clients seek exceptional products and high levels of service. Harrach stated that AVATR's offerings align with these expectations, providing intelligent electric mobility with advanced design, technologies, and user-centricity. GLM aims to redefine the premium automotive experience in Morocco with AVATR and Aston Martin.
AVATR began its international expansion in 2024 and has since established a presence in over 40 countries and regions, with more than 80 sales and service points. The Middle East and Africa are among the company's top priority regions. The Moroccan market launch represents a significant milestone in AVATR's global growth strategy.
The three AVATR models launched in Morocco have distinct features and pricing. The AVATR 07, a luxury urban SUV, starts at 499,000 Moroccan Dirham (DH). The AVATR 11, a flagship electric SUV, starts at 699,000 DH, while the AVATR 12, a high-end grand coupe, starts at 749,000 DH. These models offer advanced features, including intelligent driving assistance, panoramic screens, and connected cockpit systems.
Key points
- AVATR Technology launches three luxury electric vehicle models in Morocco
- Global Luxury Motors appointed as exclusive partner for AVATR's Moroccan operations
- AVATR's Moroccan launch marks a significant milestone in the company's international expansion
