Auto Hall, a leading Moroccan automobile distributor, has announced its semestral results for 2026, showcasing a significant growth in revenue and sales. The company's consolidated revenue reached 3,344 million Moroccan dirhams (MDH), marking a 25% increase compared to the same period in 2025. This growth is attributed to a strong performance in new vehicle sales, which rose by 25.8% to 13,010 units, outpacing the market's growth rate of 17.6%.
The Moroccan automobile market demonstrated a robust recovery, with a total of 131,748 vehicles registered in the first half of 2026, representing a 17.6% increase compared to the same period in 2025. Auto Hall's sales growth was driven by the strong performance of its Asian brands, as well as the expansion and renewal of its product lines, particularly in hybrid and plug-in hybrid vehicles. The company's historical brands also contributed to this growth.
In addition to new vehicle sales, Auto Hall's overall sales volume, including used vehicles and professional equipment, reached 13,981 units, representing a 19.9% increase. The company's operational result also showed significant growth, reaching 172.3 MDH, a 42% increase compared to the first half of 2025. This growth outpaced the revenue increase, demonstrating improved profitability.
Auto Hall's net result consolidated reached 64.8 MDH, a 37% increase compared to the same period in 2025. The company attributes this growth to a combination of its commercial dynamics, a more favorable activity mix, and efforts to control costs and improve productivity. The increase in volumes also contributed to better absorption of fixed costs.
At the level of the parent company, Auto Hall SA, revenue reached 2,592 MDH, a 29% increase compared to the first half of 2025. The result before tax was 242.4 MDH, a 294% increase, which includes a capital gain from the transfer of real estate assets to its subsidiary Auto Hall Immobilier. Excluding this item, the result before tax increased by 60.3%.
Auto Hall's chairman, Karim Ghellab, has emphasized the company's focus on structuring its services around used vehicles, financing, insurance, and mobility, as well as digitalization and network optimization. The company aims to capitalize on its solid distribution network, diversified brand portfolio, and cost control in a highly competitive market.
Looking ahead, Auto Hall plans to leverage its strengths to navigate the increasingly competitive Moroccan automobile market. The company will focus on expanding its services, improving its network, and optimizing its operations to maintain its growth momentum. With a strong foundation in place, Auto Hall is well-positioned to capitalize on emerging opportunities in the market.
Key points
- Auto Hall's consolidated revenue increased by 25% to 3,344 MDH in the first half of 2026.
- The company's new vehicle sales rose by 25.8% to 13,010 units, outpacing the market's growth rate.
- Auto Hall's operational result grew by 42% to 172.3 MDH, demonstrating improved profitability.
