The International Executive Committee of the All Africa Music Awards, in partnership with the African Union, is set to unveil the official global calendar for the 10th AFRIMA in the United States. This event will take place on Sunday, September 20, 2026, at Beverly Hills, Los Angeles, California. The unveiling is expected to attract creative industry leaders, artistes, actors, investors, policymakers, media executives, and members of the African diaspora.
The event will feature the AFRIMA Creative Industry Roundtable and Stakeholders Conference, under the theme, “Catalyst for Collaboration & Investment in the Global Creative Industry.” The conference will focus on the need for stronger partnerships, increased investment, and greater international support for Africa’s growing creative economy. This engagement marks another important stage in AFRIMA’s efforts to connect African music and talent with global audiences.
As Africa’s biggest, most prestigious, and longest-running global music awards platform, AFRIMA is broadcast in more than 84 countries, reaching millions of viewers across the world. The build-up to the 10th edition has already taken AFRIMA to key African creative and cultural centres, including Dar es Salaam, Tanzania; Abidjan, Cote d’Ivoire; and Rabat and Casablanca, Morocco.
The Los Angeles event will not be an isolated ceremony but part of a wider continental and global journey that has seen AFRIMA engage different regions, music markets, and creative communities in preparation for its 10th edition. The tradition of unveiling AFRIMA’s global calendar in different African cities has become an important part of the awards platform’s growth.
Previous calendar unveilings have been held in The Gambia, Ghana, South Africa, Dakar, Senegal, Lagos, Nigeria, and the African Union Headquarters, Addis Ababa, Ethiopia. These engagements have provided opportunities for AFRIMA to announce its plans, meet government representatives, engage music industry stakeholders, and deepen relationships with the creative communities across the continent.
The movement to Los Angeles is particularly significant because of the city’s position as one of the world’s leading entertainment and creative centres, as well as its large and influential African diaspora community. According to Associate Co-Producer, AFRIMA, and Member, International Jury of AFRIMA representing North America, Ms. Hadja Kobele, the Los Angeles engagement will help strengthen the relationship between African music and the diaspora.
The official global calendar unveiling will also provide stakeholders, artistes, nominees, partners, and fans with a clearer picture of the activities and milestones leading to the 10th AFRIMA Main Awards ceremonies. The event is expected to create room for practical discussions and partnerships that can support the creative industry, according to Associate Producer, AFRIMA, Ms. Victoria Nkong.
Key points
- The 10th AFRIMA Global Calendar Unveiling will take place in Los Angeles, California, on September 20, 2026.
- The event will feature the AFRIMA Creative Industry Roundtable and Stakeholders Conference.
- The 10th AFRIMA Main Awards ceremonies will take place after a series of engagements and activities leading up to the event.
