ASA International (Rwanda) Plc has launched a customer service week, aimed at prioritizing client needs and strengthening relationships. The event, which started on October 5 and will run until October 9, 2026, was inaugurated at the company's Kimironko branch in Kigali. Managing Director Salifou Christian, along with the management team and staff, engaged with customers, listened to their feedback, and provided services to demonstrate the company's commitment to customer satisfaction.
The customer service week is part of ASA International Rwanda's efforts to build trust and improve its services. According to Salifou Christian, customers are the foundation of the company's operations, and providing excellent service is essential to maintaining their trust. He emphasized that customer satisfaction is not just about meeting expectations but also about exceeding them and creating a positive experience.
During the event, customers were encouraged to share their experiences and provide feedback, which will help the company improve its services. Marie Claire Muhawenimana, a customer of ASA International Rwanda, expressed her appreciation for the initiative, stating that it demonstrates the company's commitment to listening to customers and valuing their opinions.
The customer service week is taking place at all ASA International Rwanda branches and the head office. Employees have been urged to prioritize customer satisfaction, uphold professionalism, and provide timely and quality services. The company offers various financial services, including savings accounts, loans, and mobile banking services, to cater to the diverse needs of its customers.
ASA International Rwanda has made significant strides in providing accessible financial services, particularly to underserved communities. The company has a strong focus on serving women, who make up 70% of its customer base, and low-income individuals who may not have access to traditional banking services. To date, ASA International Rwanda has served over 22,000 customers through its 37 branches across the country.
The company's parent organization, ASA International, is a global leader in the microfinance sector, operating in 13 countries across Africa and Asia. With over 2,100 branches and 2.7 million customers worldwide, ASA International aims to create hope and change fortunes for its clients. ASA International Rwanda is a licensed microfinance institution regulated by the National Bank of Rwanda.
The customer service week is a testament to ASA International Rwanda's commitment to putting its customers first. By engaging with customers and gathering feedback, the company aims to enhance its services and build long-term relationships with its clients. The event demonstrates ASA International Rwanda's dedication to providing accessible and customer-centric financial services to its growing customer base.
Key points
- ASA International Rwanda has served over 22,000 customers through its 37 branches across the country.
