ASA International Rwanda Plc has initiated its Customer Service Week, a five-day event from October 5-9, 2026, aimed at prioritizing customer satisfaction and reinforcing its commitment to client-centric services. The event was launched at the Kimironko branch in Kigali, with the Managing Director, Salifou Christian, and other executives in attendance. The week-long celebration involves executives interacting with customers, providing them with quality services, and gathering feedback to improve their services.
The Customer Service Week is part of ASA International Rwanda Plc's efforts to prioritize customer satisfaction and build trust with its clients. According to Salifou Christian, customers are the foundation of the company's operations, and providing quality services is not just about meeting their expectations but also about valuing the trust they have in the company. The Managing Director emphasized that excellent customer service is crucial to the company's goal of providing accessible and affordable financial services to its clients.
During the Customer Service Week, ASA International Rwanda Plc's executives are engaging with customers, listening to their feedback, and addressing their concerns. The company is also using this opportunity to promote its various financial services, including savings accounts, loans, and mobile banking services. Customers have expressed appreciation for the company's efforts to prioritize their needs and provide them with quality services. Marie Claire Muhawenimana, a customer of ASA International Rwanda Plc, praised the company's customer-centric approach, saying it demonstrates a deep understanding of their needs.
The Customer Service Week is being observed across all ASA International Rwanda Plc branches, including its head office. The company is encouraging its employees to redouble their efforts to provide excellent customer service, uphold professionalism, and prioritize customer needs. While the Customer Service Week provides a unique opportunity to celebrate customers, ASA International Rwanda Plc emphasized that customer-centricity is a daily commitment.
ASA International Rwanda Plc offers a range of financial services, including savings accounts, loans, and mobile banking services. The company has introduced a USSD code (*576#) to enable customers to access its services easily. Additionally, customers can deposit funds at its Kimironko and Kicukiro branches, with plans to expand this service to other branches soon. The company's customer base has grown to 22,000 clients across 37 branches nationwide.
ASA International Rwanda Plc is a microfinance institution regulated by the National Bank of Rwanda and has been operating since 2016. The company is part of ASA International, a leading global microfinance organization with operations in 13 countries in Africa and Asia. As of June 30, 2026, ASA International Group had over 2,100 branches and 2.7 million customers worldwide.
The Customer Service Week aligns with ASA International Rwanda Plc's mission to build trust and transform lives. The company's commitment to customer-centricity is reflected in its operations and services, which aim to provide accessible and affordable financial services to underserved communities, particularly women and low-income households.
Key points
- * ASA International Rwanda Plc prioritizes customer satisfaction through its Customer Service Week. * The company offers a range of financial services, including savings accounts, loans, and mobile banking services. * ASA International Rwanda Plc operates 37 branches nationwide, serving over 22,000 customers.
