Peter Mwambo, an Arusha-based businessman, has won a motorcycle in Letshego Faidika Bank's savings campaign, becoming the first customer to claim the monthly top prize. The campaign, launched on October 5, 2026, aims to encourage Tanzanians to save regularly and take advantage of formal financial services. Mwambo won under the bank's Weka. Tukuwekee! campaign, which has a 12-week duration and covers the bank's five operational zones.

The Weka. Tukuwekee! campaign has three categories based on deposit amounts. Customers depositing up to Sh50,000 fall under the Wathubutu category and compete for weekly prizes of Sh50,000. Those depositing between Sh50,000 and Sh500,000 qualify for the Wajenzi category, which offers a weekly prize of Sh100,000. Customers depositing more than Sh500,000 compete in the Wakubwa category for Sh200,000 weekly.

Letshego Faidika Bank Arusha Branch Manager Neema Malisa expressed delight in having the first motorcycle winner since the campaign began. She congratulated Mwambo and urged residents of Arusha and neighbouring regions to save regularly and take advantage of the bank's products and promotional campaigns. Malisa said the campaign was designed to make saving easier and more rewarding.

The bank has expanded its deposit network, allowing customers to make deposits through CRDB agents and Tanzania Commercial Bank (TCB) branches without additional charges. Customers can also deposit money into their LetsGo accounts through the bank's branches and service centres, agents, and mobile money platforms. This expansion aims to make savings services more accessible and valuable to customers.

Kenneth Misigaro, Letshego Faidika Bank Marketing and Communications Manager, said the promotion reflects the lender's commitment to making savings services more accessible and valuable. The campaign runs until December 27, 2026, and participants can win prizes, including a cargo tricycle as the grand prize for the highest cumulative deposits.

Mwambo said the motorcycle prize would help him expand his business and reduce transport costs. He previously used rented motorcycles but now will have his own. The prize will enable him to reach his customers more efficiently and improve his overall business operations.

The bank's efforts to encourage a stronger savings culture among Tanzanians are ongoing. With the Weka. Tukuwekee! campaign, Letshego Faidika Bank aims to help Tanzanians develop financial habits that could enable them to meet future needs and achieve personal and business goals. The campaign's success will be measured by its impact on savings rates and customer engagement.

Key points

  • Letshego Faidika Bank's Weka. Tukuwekee! campaign offers customers a chance to win prizes, including motorcycles and cash, for saving regularly.

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SaharaWire Newsroom
SaharaWire

Reporting for SaharaWire from the Nairobi bureau.