Swedish watchmaker Anders & Co has launched the AC3 Lago, a rectangular ultra-thin watch that deviates from its previous round creations. The new timepiece boasts a 316L stainless steel case, measuring 27.75 mm in width and 38.10 mm in length, with a slim 6.3 mm thickness. This design allows the watch to fit easily under a shirt cuff. The AC3 Lago features a sapphire crystal and a 50-meter water resistance, making it suitable for everyday wear.
The AC3 Lago's design is inspired by Lake Villarrica in Chile, which holds significance for the brand's founder, Alexander Larsson. The watch features five distinct dial variations, including forest green, deep Bordeaux, salmon, cream, and vertically brushed steel. Each dial has applied baton indexes and a dauphine hour and minute hand. The watch's simplicity is emphasized by the absence of a seconds hand and date display, allowing the various finishes to take center stage.
Anders & Co has opted for a Miyota 9T22 Japanese quartz movement in the AC3 Lago. This compact movement measures just 1.5 mm in thickness, making it ideal for ultra-thin watches. The Miyota 9T22 offers a 24-month battery life and a precision of ±20 seconds per month. The use of a quartz movement allows for a slim design and eliminates the need for regular winding.
The AC3 Lago is available in five versions, each with a unique dial and leather strap. The watch is priced at 419 British pounds, or 5,500 Swedish krona, and can be purchased on the brand's official website. The pricing is consistent across all five versions, with variations in currency and shipping costs applying depending on the destination.
The introduction of the AC3 Lago marks a significant shift in Anders & Co's design direction. The brand's previous collections featured round watches, but the AC3 Lago's rectangular shape and ultra-thin profile demonstrate a new approach to watchmaking. This move is part of the brand's efforts to establish a distinct identity in the independent watchmaking sector.
The AC3 Lago's blend of Scandinavian design, family heritage, and accessibility reflects Anders & Co's approach to watchmaking. The brand aims to create timepieces that are both elegant and easy to wear. With the AC3 Lago, Anders & Co is targeting customers seeking a sophisticated, everyday watch that combines style and functionality.
The AC3 Lago's release is part of Anders & Co's strategy to expand its offerings while maintaining its unique identity. The brand's focus on heritage, design, and accessibility is evident in the AC3 Lago, which is poised to appeal to customers looking for a distinctive, high-quality timepiece.
Key points
- The AC3 Lago features a unique rectangular design and ultra-thin profile.
- The watch is powered by a Miyota 9T22 Japanese quartz movement.
- The AC3 Lago is available in five versions with distinct dials and leather straps.
