Algerian hygiene products giant Faderco is celebrating its 40th anniversary with ambitious plans to boost its export business. The company, led by Amor Habes, is seeking to triple its export volumes by 2028, driven by a new production line at its Mostaganem facility. This strategic move aligns with Algeria's efforts to diversify its economy and increase non-hydrocarbon exports. Faderco's growth strategy focuses on expanding its presence in key markets.
Faderco recently participated in the Paper & Tissue Show London, held on November 11-12, to promote its products and explore new business opportunities. The company's stand attracted distributors, converters, and industrial partners, showcasing its capabilities as a reliable and large-scale partner for European industrials and distributors. According to Faderco, the UK is one of its priority markets, alongside Southern Europe and Africa, due to its significant demand for hygiene and paper products.
The company's export business has been growing steadily, with over 2,500 containers shipped to more than 20 destinations since the beginning of 2026. The UK, Benelux, and Tunisia are among its main export markets. Faderco's revenue reached approximately $180 million in 2020, and it employs 3,000 people with 11 brands under its portfolio. The company's export strategy aims to contribute 25% of its revenue by 2028.
To support its expansion plans, Faderco has invested in a new tissue production line from Finnish giant Valmet, which will be commissioned in 2028. The new line, with a capacity of nearly 70,000 tons per year, will be installed at its Mostaganem facility, allowing Faderco to double its tissue production. The existing lines will continue to serve domestic and export customers. This new investment is part of Faderco's efforts to optimize its production processes.
The new production line is designed to minimize water consumption, aligning with Faderco's commitment to sustainability. This is the third line ordered from Valmet, demonstrating the company's trust in the Finnish supplier. The new facility will focus exclusively on international markets for its first three years of operation, with the goal of tripling export volumes and achieving 25% of revenue from exports by 2028.
Faderco's CEO, Amor Habes, emphasizes the importance of building strong relationships with customers and partners. The company's participation in international trade shows, such as the Paper & Tissue Show London, reflects its commitment to engaging with clients and preparing for future contracts. Habes highlights Faderco's reliability, sustainability, and scalability as key strengths in its pursuit of European partnerships.
With a strong presence in the market and a clear growth strategy, Faderco is poised to achieve its ambitious export targets. The company's investment in new production capacity and its focus on sustainability position it for long-term success in the hygiene products sector. As Algeria seeks to diversify its economy, Faderco's export-led growth strategy serves as a positive example of the country's industrial potential.
Key points
- Faderco aims to triple its export volumes by 2028, targeting the UK, Southern Europe, and Africa.
