Algerian electronics manufacturer Bomare Company, which produces Stream-branded TVs, announced on November 9 that it has secured a contract to supply 500,000 TVs in the first quarter of 2027. The company did not disclose the name of the buyer or the countries of destination. This deal is part of Stream's efforts to expand its international presence, with a focus on exporting 85% of its production from its new factory in Blida, which has a capacity of three million units per year.
The new factory in Blida is a key component of Stream's growth strategy, allowing the company to increase its production and export capabilities. The company aims to achieve a local integration rate of 75% for its TVs, currently at 45%. Stream's founder and CEO, Ali Boumediene, highlighted the company's progress, stating that it imports $55 worth of components and exports $100 worth of finished products. This deal is expected to generate a revenue of $12-15 million, although the exact scope of the agreement is unclear.
Stream has a history of exporting its products, with the first international sales dating back to 2007. The company participated in the IFA Berlin trade fair in 2011 and has since signed several major contracts. In 2016, Stream secured a $50 million, five-year agreement with its Spanish and Portuguese distributor. The company also signed a $4 million per year contract with Gabon in 2017, and entered the Italian market in 2019 with over 2,000 points of sale.
Europe, particularly Germany, is a key target market for Stream, with over 12 million TVs sold annually. To enter this market, Stream must comply with EU regulations, including the CE marking and the RoHS directive, which restricts the use of hazardous substances. The company claims to have a sustainability and repairability index of 6.8 out of 10 in France. Stream also offers a five-year warranty and plans to launch a repair service and a conversational assistant called Streamy in December.
Stream's growth strategy is built on increasing its international presence and local integration. The company aims to export 85% of its production, either under its own brand or as an original equipment manufacturer (OEM) or original design manufacturer (ODM) for other brands. With over 1,000 employees and two industrial sites, Stream is one of the major players in Algeria's electronics sector. The company's export deal is also a boost to Algeria's non-hydrocarbon exports, which reached nearly $4 billion.
The Algerian electronics sector is expected to benefit from Stream's growth, with the company's focus on local integration and export-led growth. Stream's CEO, Ali Boumediene, has emphasized the importance of developing the local electronics industry, highlighting the need for more domestic component production. The company's progress will be closely watched by industry stakeholders and government officials, who are keen to support the growth of Algeria's non-hydrocarbon economy.
Stream's export deal is a significant milestone for the company, which has been expanding its international presence over the past two decades. With its new factory in Blida and a focus on local integration, Stream is well-positioned to capitalize on growing demand for electronics in international markets. The company's commitment to sustainability and repairability also sets it apart from competitors, and its growth strategy is likely to have a positive impact on Algeria's economy.
Key points
- Stream aims to export 85% of its production from its new factory in Blida, with a focus on international markets.
- The company has a history of exporting its products, with the first international sales dating back to 2007.
- Stream's growth strategy is built on increasing its international presence and local integration, with a focus on developing the local electronics industry.
