Algerian telecommunications company Mobiles has hosted a major digital event at the Aurassi Hotel in Algiers, showcasing its latest innovations and technological advancements. The event, titled "Mobilis Digital Customer Relationship Event," was attended by the media and company officials, who presented the latest digital solutions, network infrastructure developments, and 5G strategies. The event highlighted Mobiles' commitment to digital transformation and customer-centric services.
The launch of the MobilisCare app was a key highlight of the event. This digital platform provides customers with a comprehensive and autonomous experience, allowing them to manage their lines, balances, and offers 24/7. The app features advanced security measures, including intelligent automatic session logout. Additionally, Mobiles introduced its new "MU" system, a unified and flexible consumption offer that enables customers to customize their packages according to their needs.
Mobiles has made significant strides in expanding its network infrastructure, with over 11,000 sites across the country. The company has invested heavily in its 5G strategy, securing the 2.6 GHz frequency band, which it describes as the "magic frequency." This strategic move has enabled Mobiles to achieve 35% national coverage of 5G across over 3,500 sites. The company's focus on 5G technology aims to provide faster and more reliable internet services to its customers.
The event featured a range of activities, including technical presentations, interactive competitions, and a quiz that tested the media's knowledge of Mobiles' services and offers. The event concluded with a luncheon attended by guests and officials. Mobiles also announced two major challenges: the "Mobilis Hacking Challenge" with a prize of 1,000,000 Algerian dinars and the "MU Champion" challenge, which requires participants to reach a threshold of 8250 MU within three months.
The launch of MobilisCare and the expansion of 5G services are part of Mobiles' broader strategy to enhance customer experience and drive digital transformation in Algeria. The company's focus on innovation and customer-centricity aims to position it as a leader in the Algerian telecommunications market. With its emphasis on digital solutions and 5G technology, Mobiles is poised to play a significant role in shaping the country's digital future.
The event provided a platform for Mobiles to engage with its customers and stakeholders, showcasing its commitment to delivering high-quality services and innovative solutions. The company's investment in digital technologies and 5G infrastructure reflects its confidence in the potential of the Algerian market and its desire to drive economic growth through digital transformation.
As Mobiles continues to roll out its 5G services and expand its digital offerings, the company is likely to face increasing competition in the Algerian telecommunications market. However, with its focus on innovation, customer experience, and digital transformation, Mobiles is well-positioned to maintain its market share and drive growth in the sector.
Key points
- Mobiles has launched its MobilisCare app, providing customers with a comprehensive and autonomous digital experience.
- The company has achieved 35% national coverage of 5G across over 3,500 sites.
- Mobiles has introduced its new "MU" system, a unified and flexible consumption offer that enables customers to customize their packages.
